Puerto Rico will once again be making an appearance at FITUR, the first major event of the year for the tourism industry, taking place from 19 to 23 January 2022 at IFEMA MADRID. The island aims to promote itself as the perfect destination for doing business, strengthening ministerial and commercial relations with Latin America and Ibero-America, and promoting tourism for travellers, groups and conventions.
‘It’s vital that Puerto Rico takes part in FITUR, since this trade fair is one of the most important annual showcases for tourism products and destinations and, at the same time, provides direct access to representatives and decision makers. This offers us an excellent opportunity to promote the rollout of new routes and boost travel from the European continent and other international countries’, according to Carlos Mercado Santiago, executive director of the Puerto Rico Tourism Company.
The Puerto Rico Tourism Company (CTPR) will have a vibrant and distinctive stand, decorated in a rainbow of colours typical of the Caribbean state. There will also be modern, comfortable areas provided for group and individual meetings. It will also show off some of the island’s many attractions, elements of Puerto Rican culture, history, gastronomy and landscapes, both incorporated into the decor and projected via colourful screens located at various points around the stand.
A range of attractions
The stand will celebrate the 500th anniversary of the founding of Old San Juan as the capital city of Puerto Rico, represented by a reproduction of the beautiful cobblestone streets of the walled city. It will also highlight other attractions, such as the largest and most technologically advanced Convention Centre in the Caribbean and the new entertainment centre, the T-Mobile District, with its concert halls, restaurants, hotels, urban ziplines and the most high-tech cinemas in the Caribbean. Likewise, hotel ventures will be presenting their varied and specialised products and services, and sharing their plans for future high-impact developments for the region.
In terms of entertainment, the island will offer performances of Puerto Rican music from the group Plenaría del Exilio, while traditional Puerto Rican food will be on offer from the restaurant El Casal de Pepa. There will also be opportunities for visitors to taste a selection of Puerto Rican rum and coffee, enjoy salsa lessons or try their hand at a domino tournament.
FITUR is one of the leading trade fairs in the global panorama of major tourism events and a pre-eminent hub for the Ibero-American market. Organised by IFEMA MADRID, the 42nd International Tourism Trade Fair will run from 19 to 23 January 2022 at the exhibition centre in the Spanish capital, with the support that comes with the Government’s declaration that it represents an event of exceptional public interest. Alongside this backing is the significant support it receives from institutions, countries and destinations, hotel chains, tour operators and agencies, technology firms, suppliers and transport companies, all of whom help make FITUR a benchmark event and a major platform for showcasing innovation, new presentations and future trends focused on specialisation, technology and sustainability - an unmissable show for the entire international tourism industry value chain.