The announcement of the collaboration agreement between IFEMA MADRID and ASETUR (Association of Tourism Secretaries of Mexico) and the Mexican Secretary of Tourism was made on the Mexico stand at the International Tourism Trade Fair, in the presence of the Ambassador of Mexico in Spain.
Mexico will be taking a leading role at the International Tourism Trade Fair in 2025 as FITUR Partner Country, according to the announcement made today by José Vicente de los Mozos, Chairman of the IFEMA Executive Committee; Miguel Torruco Marqués, the Mexican Secretary of Tourism and Juan Enrique Suarez del Real Tostado, President of the Association of Tourism Secretaries of Mexico, in the setting of the second professional day of FITUR, taking place until Sunday 28th. The event was also attended by the Ambassador of Mexico in Spain, Quirino Ordaz Coppel, the Managing Director of IFEMA MADRID, Juan Arrizabalaga and the Director of FITUR, María Valcarce.
The collaboration agreement, which heralds Mexico as FITUR 2025 Partner Country during the 45th edition of the International Tourism Trade Fair, will allow the country to strengthen its global positioning, at the same time as boosting its promotional potential and international projection.
This alliance, announced in the framework of FITUR 2024, represents a milestone in the extraordinary trajectory of Mexico in recent years in terms of tourism, managing to achieve a relevant footing on the world stage. This evolution by Mexico is especially significant after the pandemic and the massive efforts it has made at institutional and business level with the introduction of measures allowing it to recover its tourism activity swiftly, compared to other countries.
In addition, the growth experienced by Mexico now allows it to maximise its presence in large settings such as FITUR, and showcase the wealth of tourism, culture, heritage and gastronomy on offer in its 32 States and 177 ‘Magical Towns’ and show the world, alongside the leading tourism trade fair and hub of the Latin American tourism industry.
In the words of José Vicente de los Mozos, “this alliance is going to tighten the bonds between Spain and Mexico even more, and establish a close collaboration to support the promotion of the tourism riches of each of the states comprising Mexico, under the brand of FITUR, recognised today as the world’s premier trade fair in terms of participation levels and international growth”.
For his part, Miguel Torruco Marqués, the Mexican Secretary of Tourism underlined “the extraordinary value this collaboration with FITUR is going to mean for Mexico at a time when it is indispensable to align the interests of the entire country to project the tourism potential of each and every corner of Mexico onto the world stage and boost the visibility of the Mexico Brand, together with one of the world´s leading references, FITUR”.
Juan Enrique Suarez del Real Tostado, President of the Association of Tourism Secretaries of Mexico (ASETUR), also added that “this agreement is the result of a joint effort between all of the country’s Tourism Secretaries and the Mexican Secretary of Tourism, which represents a huge achievement in enabling all of the interested parties to take a giant leap in Mexico´s tourism promotion alongside the best possible ally, the International Tourism Trade Fair, FITUR”.