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11 February 2021

The Mexican Caribbean Has a Special Strategy for Each Destination

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The Quintana Roo 2030 Master Plan for Sustainable Tourism has been designed with the involvement of the main tourism stakeholders and other associated sectors. It assesses the situation of the tourism business and the outlook from now until 2030, considering the impacts and new realities resulting from Covid-19.

The plan includes an innovative classification of the Mexican Caribbean destinations, aligning sectors that contribute to each one’s sustainable tourism development. And it makes clear the importance of each destination having a particular strategy based on its own features. The aim is to make tourism more sustainable and competitive by 2030.

The vision set out in the document highlights aspects like global leadership, ecosystem conservation and restoration, destination management, visitor management, prosperity and, above all, a better distribution of the benefits of tourism among residents.

At the UNWTO’s 42nd General Assembly, the Governor of the state of Quintana Roo, Carlos Joaquín González, highlighted the importance of this instrument, which fully incorporates the UN Sustainable Development Goals (SDGs). According to SEDETUR (Quintana Roo Secretariat for Tourism), sustainable tourism is increasingly important for international organisations, which see Mexico as an example of how to support the tourism industry, especially the private sector, in moving away from high-density tourism and overexploitation of resources, to differentiated models in which sustainability and biodiversity are part of the business model.”

You can read the plan at