Fitur news header Mobile Fitur news header
25 January 2024

Cicerone wins "The AI for Tourism Awards 2024" competition organised by SEGITTUR and FITUR

Reading time
2 min.
News sections

A total of 14 solutions were submitted to the first edition of the competition.

The Cicerone solution, developed by the company iUrban, has won the first edition of "The AI for Tourism Awards 2024", organised by SEGITTUR and FITUR in the context of FITUR Know-How & Export

A total of 14 solutions developed with Artificial Intelligence have been submitted to the competition, the submissions of which have been evaluated by a jury formed by SEGITTUR, AMETIC, The Valley and the Instituto Tecnológico de Informática de Valencia based on five criteria: degree of innovation, usability, improvement of the tourist experience, originality and scalability.

Cicerone was the winner of the first edition, since, according to the jury, it presents a solution based on artificial intelligence that provides information in real time on the queries of tourists in 95 languages, carrying out a conversation with tourists to get to know them better and define a profile to offer the best possible content to make their experience more satisfactory.

Among the aspects highlighted by the jury of this solution are the scalability of the initiative, the usability and, of course, the improvement of the tourist experience.

Award finalists

The two finalists were Wespeak, which helps hotels solve the problem of delayed responses to 24-hour guest requests on any platform (Whatsapp, Facebook, Instagram, Google, or Web), using trained AI conversational assistants; and Smart Destination Management, a global B2B and B2C platform that enables the creation of self-guiding applications using the web-based content management system. 

SEGITTUR and FITUR have launched this initiative because Artificial Intelligence has begun to play a significant role in the field of tourism, revolutionising the way passengers plan, book and enjoy travel.

The different areas in which Artificial Intelligence is present in tourism includes the personalisation of experiences, booking management and customer service, chatbots, facial recognition and translation.