WOWist IA Audiovisual, wins the ‘The AI for Tourism Awards 2026’ organised by FITUR and SEGITTUR

WOWist IA Audiovisual , developed by WOWIST, has been named the winner of the third edition of The AI for Tourism Awards 2026, organized by FITUR and SEGITTUR within the framework of FITUR Know-How & Export, held from 21 to 23 January at the Knowledge Pavilion of the International Tourism Trade Fair.

A total of 20 artificial intelligence-based solutions were submitted to the competition. Entries were assessed by an expert jury specializing in AI, based on five criteria: degree of innovation, usability, enhancement of the tourist experience, originality and scalability.

WOWist IA Audiovisual, the winning solution 

WOWist Audiovisual AI was named the winner of the third edition with a solution that acts as an immersive virtual guide, available 24/7 via WhatsApp or web platforms, with no downloads required. Powered by artificial intelligence, it adopts the personas of historical figures or local experts to engage with visitors in their own language and respond to queries in real time.

Its distinguishing feature lies in its format: responses go beyond text, offering AI-generated audiovisual experiences that include voice, video and historical recreations. The jury highlighted the solution’s scalability across networks of rural destinations, as well as its solid innovation as a conversational co-pilot.

Finalists among the 20 shortlisted solutions

The three finalists included Sport4DIS, a free app that enables users with reduced mobility to access a Europe-wide database of accessible parking spaces (PMR). Users can check locations, review local regulations, report incidents and add new spaces. The solution is based on artificial intelligence, IoT sensors and secure validation through the EU Blue Card.

Data y Gestión de flujos turísticos con IA  is a tourism AI platform that combines curated local knowledge with a proprietary AI engine trained in sustainability and authenticity. It also incorporates advanced visitor behaviour analytics to generate fully personalized itineraries, reduce overcrowding and provide destinations with real-time qualitative data on travellers’ interests, motivations and routes.

Fast Innovation Turismo is an intelligent platform powered by generative artificial intelligence that enables destinations, tourism businesses, guides and entrepreneurs to create, validate and launch new tourism experiences quickly, cost-effectively and in a data-driven manner. The platform provides step-by-step guidance from the initial idea to a market-ready tourism experience, including potential analysis, user definition, value proposition, experience design, storytelling, validation testing and downloadable materials.

SEGITTUR and FITUR launched the initiative in response to the growing role of artificial intelligence in the tourism sector, which is transforming the way travellers plan, book and experience their trips.

Artificial intelligence is now present across a wide range of areas in tourism, including experience personalization, booking management and customer service, chatbots, facial recognition and translation, among others.