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10 January 2024

FITUR TALENT will be addressing human development in the digital context

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FITUR Talent, organised by FITUR 2024 in collaboration with EDUCACIÓN 3.0, returns for another edition and addresses the human factor in the tourism industry and the impact of technology.

FITUR TALENT will be taking place within the setting of the International Tourism Trade Fair under the slogan ‘The human factor in the tourism industry: talent in times of Artificial Intelligence’.

FITUR Talent, a section organised by FITUR in collaboration with EDUCACIÓN 3.0, returns once again to the International Tourism Trade Fair being organised by IFEMA MADRID from 24 to 28 January 2024. With a focus on people, talent, education and professional training, this monographic space, which was launched at the 2020 edition, will take place on Thursday 25 in Hall 10 and will feature authoritative voices from organisations and companies who will discuss the role played by artificial intelligence in the selection and management of human resources, its opportunities, benefits and challenges, as well as everything related to talent in the tourism sector.

Under the title 'The human factor in the tourism industry: talent in times of Artificial Intelligence', the FITUR Talent section has the sponsorship and participation of leading companies which will hosting different talks in order to analyse the sector. This section receives Premium Sponsorship from ManpowerGroup Spain, ZITHS (Zambia Institute of Tourism & Hospitality Studies) and ESIC Business & Marketing School, to give visibility to talent challenges and opportunities. The event is also supported by Basic Sponsorship from Universidad de las Islas Baleares, HTL International School of Hospitality, Tourism & Languages, GEHOCAN, HBX Group and ASETUR (Asociación de Secretarios de Turismo de México).

ManpowerGroup Spain will be presenting how -in a context of talent mismatch and changing priorities of professionals- companies in the tourism sector are forced to rethink their attraction, selection and loyalty strategies and how they need to adapt. For its part, ZITHS will be developing the key elements of the ‘Africa Travel, Hospitality & Tourism Education’ Summit, a space to promote tourism with a focus on human development in African countries, explore innovations and showcase ongoing trade and investment in industrial education. ESIC Business & Marketing School will talk about how to work in the luxury tourism industry and will explain from his point of view what are the keys to success.

The University of the Balearic Islands will be exploring the change in worker profiles in the tourism industry and will be providing the vision of adaptation of the entities dedicated to training with new programmes and projects. Also participating at the event will be spokespersons from the Faculty of Tourism, the cluster of IT and Communication companies applied to Tourism (Turistec), and the firm Direct Beds, which will be presenting its success story for the integration of students into the job market. In addition, HBX Group, a leading B2B ecosystem in the TravelTech sector, will present its vision of technological innovation applied to the tourism industry and how to attract the talent of the next generation.

FITUR Talent, organised by IFEMA MADRID in collaboration with EDUCACIÓN 3.0, will be a day of reflection that will progress throughout the day, analysing how talent is adapting and evolving in the era of artificial intelligence, concluding with a drinks reception at the end of the day.