Fitur Screen 2021 to be sponsored by Netflix and host the presentation of the ‘Screen Grand Tour’ initiative
Spain Film Commission returns to Fitur to show film tourism’s potential to boost recovery in the sector
Spain Film Commission will return this May to the FITUR International Tourism Fair to demonstrate the value of the alliance between the tourism sector and the audiovisual industry in revitalising the sector in the wake of the Covid-19 pandemic. This section, especially devoted to film tourism, will present the Screen Grand Tour, a project enabling visitors to take a trip to one of the many Spanish locations which have played host to the filming of some of the highest-profile films and series.
The last five years have seen a doubling in the number of people visiting places they have discovered on their screens. According to a study carried out by TCI Research, 80 million travellers choose a destination based on TV series and movie locations - a figure that underlines how this alliance between the two industries can make a decisive contribution to their recovery following the Covid-19 crisis.
The Fitur Screen section can be visited at FITUR from 18 to 23 May, at IFEMA MADRID. The Spain Film Commission will also highlight the huge contribution that audiovisual productions filmed in this country make toward the global positioning of Brand Spain. This year’s show will therefore seek to strengthen reliance on Spanish destinations as international filming locations.
In this vein, new for this year will be the presentation of the Screen Grand Tour project - a route enabling visitors to Spain to tour the locations which have played host to the filming of some of the world's highest-profile films and series.
FITUR Screen is sponsored by Netflix, which has been championing Spanish productions since 2016, allowing viewers from over 190 countries a closer look at the delights and diversity of regions such as Andalusia, Catalonia, Galicia, Aragon, Navarre and the Balearic and Canary Islands. In addition, Netflix continues to strengthen its interests in Spanish audiovisual productions with the recent expansion of its Tres Cantos production centre in Madrid, opened two years ago.
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