Press releases

FITUR FESTIVALS & EVENTS Previews Its Programme Of Activities

An exhibition space, a B2B agenda, and a programme of talks, panel discussions and demonstrations, with an industry-wide approach to how this tourism segment, so badly hit by the pandemic, can recover.

Health measures, sustainable development, and how music festivals and cultural events can contribute to promoting and positioning tourist destinations: These are all topics that make up the roadmap of activities at FITUR Festivals & Events.

09 Apr 2021

FITUR Festivals & Events is FITUR’s special-interest section about promoting live music festivals. This year’s expanded programme will include cultural events like dance, theatre, opera, exhibitions, museums, and much more, and sports events including Formula 1, golf, regattas, football, and the Olympics. This is just a foretaste of the packed programme that will take place over the five days of FITUR Tourism Recovery Special, from 19th to 23rd May, at Feria de Madrid.

A space where you can connect with all the players in this business segment: destinations, transport, hotels and accommodation, tour operators and wholesalers, show and event organisers, ticketing companies, and much more. There will be an exhibition space for companies to present their offers, a B2B agenda for meetings with buyers from Spain and worldwide, and a programme of presentations, talks, panel discussions and demonstrations. This programme will have an industry-wide approach focused on recovery for this tourism segment, so badly hit by the pandemic due to factors like large crowds and casual settings.

As a preview, these are some of the contents that will mark out the roadmap of activities at FITUR Festivals & Events:

Wednesday, 19th May 2021

The first day will focus on how destinations and businesses can implement health measures to ensure safety and attract attendance at festivals and events. The topics discussed will include hygienic and sanitary measures for tourists and workers, capacity control at venues, festivals and events, digitalisation and implementing touchless processes, with real examples of implementing measures at events and festivals.

Thursday, 20th May 2021

The second day will deal with different aspects of sustainable development commitments by music festivals and cultural and sporting events and how they can contribute to the Sustainable Development Goals (SDGs). There will be presentations and discussions about sustainable tourism experiences at destinations with festivals and events, implementing the SDGs at festivals and events, and case studies of good practices linked to the SDGs.

Friday, 21st May 2021

The third trade day at FITUR will be about promoting music festivals, cultural and sporting events, and how they can contribute to positioning tourist destinations. It will address issues like public-private collaboration between organisers and destinations, using the image of festivals and events to improve tourism positioning, and trends in organising and promoting festivals and events.

Saturday, 22nd May and Sunday, 23rd May 2021

The weekend will be for the general public, with recreational activities and presentations of festivals and events.