The signing ceremony was also attended by José Vicente de los Mozos, Chairman of the IFEMA MADRID’s Executive Board, Christopher Paniagua, Executive President of Banco Popular Dominicano, Samuel Pereira, General Administrator of Banco de Reservas, Anibal de Castro, the Dominican Republic’s Ambassador to the UNWTO, and Rafael Blanco, President of Asonahores.
As a FITUR Partner, the Dominican Republic will have a featured presence and strategic visibility at FITUR 2022. This destination will promote its brand alongside FITUR on promotional media at the site and paid advertising around the city of Madrid to promote the event (such as metro, buses, suburban train stations, bus shelters, banners). The Dominican Republic’s Tourism Ministry will take part in the press conference for the FITUR 2022 official presentation and the Opening Ceremony.
This is the second time for the Dominican Republic, as it was also a FITUR Partner in 2019. It is the only destination that has been a FITUR Partner twice.
FITUR: An Unbeatable Platform
“We’re convinced that FITUR provides an unbeatable international platform to promote our brand as a tourist destination and consolidate in 2022 the positive results of all our efforts to overcome the pandemic since it began and recover tourism in the Dominican Republic,” said the Minister of Tourism, David Collado.
IFEMA chairman, José Vicente de los Mozos, stressed the importance of having the Dominican Republic as a FITUR 2022 Partner because “IFEMA MADRID is a hub for the expansion for Latin America. And he added that the 2021 edition of FITUR has been a success, not only in-person but also online, and “we’re proud to have helped the sector in Spain and the rest of the world as a lever for promoting tourism’s recovery.”
Before the pandemic, the Dominican Republic received 6.5 million tourists a year. It had managed to consolidate its leading position among Caribbean destinations thanks to its impressive and authentic natural and cultural attractions and its excellent tourism infrastructure. The Covid-19 pandemic rapidly led to a sharp slowdown in tourism worldwide, but the Dominican Republic’s government quickly addressed the situation, acting in coordination with the private sector to manage the situation in a way that the World Tourism Organization unhesitatingly described as exemplary.