Castilla y León Makes Over 1100 Business Contacts at Fitur 2021, 13% More Than at the Previous Edition
Castilla y León’s Ministry of Culture and Tourism highlights the solid boost for the marketing of tourism the region has achieved at FITUR. Its business contacts increased by 13%, with over 1100 business meetings. In addition, its stand hosted more than fifty activities over five days, including presentations about tourism products and destinations and meetings with business representatives.
The region’s Culture & Tourism Ministry expressed its great satisfaction with its participation in the 41st edition of the International Tourism Fair, FITUR. It has continued implementing its marketing and promotion strategy by offering increased support and visibility to the region’s business people at FITUR, Spain’s biggest tourism business event and one of the most important in the world.
There was also a busy programme of activities, including presentations and meetings with business people, groups, and individuals in more than fifty activities at the institutional stand in Hall 7 and leisure activities aimed at promoting family tourism in the region.