Press releases

FITUR SCREEN Closes Its Third Edition With Higher Attendance and More Projects

The third edition of FITUR SCREEN has closed. It's been a great success for both public and screen tourism specialists. Spain Film Commission and its partners were present at the International Tourism Fair, supported by Netflix. The event presented several new strategic projects and strengthened institutional support for the Commission.

28 May 2021

One of the significant events at this third edition of FITUR SCREEN at FITUR was the presentation of Spain Screen Grand Tour, an initiative to unify screen tourism in Spain to create themed tour packages. There was also a panel discussion about creating the Spain Audiovisual Hub with which the government aims to promote the audiovisual industry in Spain and promote a country-wide internationalisation strategy.

Among the new developments at this edition was the participation of Netflix, the first on-demand video platform at FITUR SCREEN. Netflix highlighted its commitment to content production in Spain and also presented the Global Report on Cultural Affinity and Screen Tourism in partnership with UNWTO (World Tourism Organization).

This third screen tourism event has also shown strong institutional support to Spain Film Commission and its partners. FITUR SCREEN also received several distinguished visitors, including the Minister of Industry, Trade and Tourism, Reyes Maroto; the Minister of Agriculture, Fisheries and Food, Luis Planas; the Secretary of State for Tourism, Fernando Valdés; the Secretary of State for Telecommunications and Digital Infrastructure, Roberto Sánchez; the Secretary of State for Digitalisation, Carme Artigas; and the Secretary of State for Global Spain, Manuel Muñiz.

Eleven Spanish regions, FITUR SCREEN 2021 partners, took part: Andalusia, Castilla-La Mancha, Valencia, Extremadura, La Rioja, Madrid and Navarra. In addition, the municipalities of Terrassa, Valladolid, Madrid, Zaragoza and the island of Mallorca also had their own stand. All of them were visited by senior representatives of their respective governments. In addition, the film commissions of Burgos, Castilla y León, Cantabria and the Aragon town of Sos del Rey Católico also presented some of their film tourism projects and initiatives.