News

header image

“Tourism: Recovering Through Talent” will be the theme of the first FITUR TALENT webinar, a prelude to FITUR 2021

It will take place on 10th March at 17:00 (CET) and will deal with how training, attracting and retaining talent will be key factors for future profitability and competitiveness in the global tourism industry.

And, during FITUR, the FITUR TALENT programme will be organised around four main themes: “Talent for Tourism Recovery,” “People Analytics: Using Data Effectively,” “Employability and Sustainability: Levers for Attracting and Engaging Talent” and “Training & Development: New Training Environments.”

02 Mar 2021

UNWTO will have its own block. It will be presenting its new education strategy, the progress of its Tourism Online Academy. It will also host a panel discussion on “Youth, Entrepreneurship and Employment” aimed at those involved in tourism start-ups.

FITUR TALENT is a special-interest space at FITUR focusing on people, talent, skills, and professional training. A new feature of its programme this year will be its first webinar, which takes place before FITUR begins, on 10th March at 17:00 (CET), with the theme Tourism: Recovering Through Talent”.

As 2021 begins, the sector looks ahead with the hope of gradual recovery. Today, more than ever, it needs people ready to create value in a still uncertain scenario. Readiness, recruitment and retention of this talent will be essential for the future profitability and competitiveness of the global tourism industry.

The keynote speaker will be Natalia Bayona, Director of Innovation, Education, and Investment at UNWTO. There will be a panel discussion with Matilde Almandoz, chair of the MICE Forum, Carlos Díez de la Lastra, manager of Les Roches Marbella, Juan Apresa, corporate manager of Talent Management Palladium Hotels Group, Xavi Martín, general manager of Turijobs, and Antonio López de Avila, CEO of Tourism Data Driven Solutions.

FITUR TALENT Content During FITUR

One impact of Covid has been a speeding up of digital transformation for companies and their employees. Innovation and adopting new technologies have been among the primary measures adopted by the vast majority of tourism sector companies.

In this context, skills have had to adapt to keep pace with these changes. So, companies that want to stay competitive have had to look for cross-cutting skills, create new roles, or redefine existing ones.

And this need to continually redefine new skills for the sector leads directly to continuously emerging new business models. So talent needs to adapt faster and faster.

For this reason, FITUR TALENT 2021, during FITUR from 19th to 23rd May at Feria de Madrid, will include content focusing on four main themes: “Talent for Tourism Recovery,” “People Analytics: Using Data Effectively,” “Employability and Sustainability: Levers for Attracting and Engaging Talent,” and “Training & Development: New Training Environments”.

The World Tourism Organization will have its own block. It will be presenting its new education strategy, analysing the progress of its Tourism Online Academy. It will hold a panel discussion on “Youth, Entrepreneurship and Employment” aimed at those