Video game fairs

In the last 10 years, the video game sector has become the leading audiovisual industry, above the cinema and recorded music. It is a digital native sector, so it is prepared for any digital revolution and is currently in a consolidation phase.

This sector has become one of the bases of the new digital culture, combining technology and culture. Furthermore, the great strength of video games is their storytelling, where users can choose how the game evolves with their own actions and decisions.

The means used to enjoy video games are table or portable consoles, the computer and, increasingly, smartphones and tablets. The video game industry is a healthy and forward-looking sector at the expense of increased aid and improved taxation to keep growing.

The video game industry is an industry where exports prevail over imports, so international markets are configured as major allies of the domestic market. This is due to the fact that the national sector is committed to the main market trends in technologies such as virtual and augmented reality, mobile games and video games or e-sports competitions.

The biggest challenge facing the sector is to combat piracy. Most studios develop their own intellectual property, although they also work on commission, publish third-party games or opt for self-publishing.

Quality employment

This sector improves its figures year after year from the economic and job creation point of view. Due to its digital status, this area of activity generates young, qualified and quality employment. In fact, most of the workers in the sector are under 30 years old, with higher education and with a permanent contract.

Among the most common professions are programmer, animation, game design, sound design, music production, narrative design, monetization, art, marketing and business development.

Since its inception, the video game sector has been linked only to entertainment, but it is a cross-cutting sector with penetration in all age groups and social spheres. Likewise, they encourage curiosity and the desire to learn, which makes them a means of knowledge and creativity.

In this sense, the education system is seeing them as a means of learning, as it understands that learning by playing can be much more effective than other traditional study techniques. Games aimed at education, culture and health are called serious games.

At IFEMA MADRID we are committed to development, innovation and creativity. That is why you can find in our calendar events such as Madrid Games Week; Gamergy, Esports & Gaming Festival; and Juvenalia. The best meeting points for all professionals and enthusiasts in the video game sector.