ANUGA SELECT IBÉRICA:
Shaping the future of the food and beverage industry

Anuga Select Ibérica: the major food event in the Iberian Peninsula

Anuga Select Ibérica emerges from the strategic alliance between Koelnmesse and IFEMA MADRID, to bring Anuga, the world's largest food trade fair, to Spain. This event integrates two established formats from IFEMA MADRID:

Meat Attraction is an international trade fair that covers the entire value chain of the meat industry, focusing on production, export, and technologies.
InterSICOP evolves and, under its new brand, Bakery & Ice Cream Attraction, brings together manufacturers, suppliers, and experts from the bakery, pastry, ice cream, and coffee sectors in a renewed format with new opportunities.

A central platform for the sector

Both formats merge under the brand Anuga Select Ibérica. The new format aims to create a central platform for the sector in Spain that optimally meets the continuously growing market of the Iberian Peninsula, combining local needs with international reach. In addition, the current range of products and services will be expanded to include new segments of the food and beverage industry, in line with the established concept of the Anuga trade fair (Cologne), in order to attract new target groups.

With the focus on Spain and Portugal as key growth drivers, Anuga Select Ibérica is sending a strong message to the region. Thanks to its geographical location, Madrid will play a key role in trade between Europe, Latin America, and North Africa. Anuga Select Ibérica aims to fully leverage the potential of the Iberian market while building bridges with Latin American export markets.