
What is Anuga Select Ibérica?
Anuga Select Ibérica is the result of the integration and further development of two established IFEMA MADRID trade fair formats:
- Meat Attraction is an international trade fair that covers the entire value chain of the meat industry, focusing on production, export, and technologies.
- InterSICOP, under its new brand Bakery & Ice Cream Attraction, is aimed at the bakery, confectionery, ice cream, and coffee industries and brings together manufacturers, suppliers, and experts. It presents current market trends, machinery, ingredients, and an extensive supporting program with seminars, competitions, demonstrations, and networking opportunities. Bake & Ice Attraction

A central platform for the sector
Both formats are merging under the umbrella of the Anuga brand, the world's largest trade fair and marketplace for the global F&B industry. The new format aims to create a central industry platform in Spain that optimally serves the continuously growing market on the Iberian Peninsula by combining local needs with international reach. In addition, the existing range of products and services is to be expanded to include further segments of the food and beverage sector, in line with the established Anuga trade fair concept, in order to appeal to new target groups.
With a focus on Spain and Portugal as key growth drivers, Anuga Select Ibérica is sending a strong signal for the region. Thanks to its geographical location, the Iberian Peninsula plays a key role in trade between Europe, Latin America, and North Africa. Anuga Select Ibérica aims to make the most of the potential of the Iberian market while also building bridges to Latin American export markets.
Take part in Anuga Select Ibérica
If you are interested in participating in the next edition of the fair, please fill out the following form and we will contact you to inform you of the next steps.