Meat Attraction area | ANUGA SELECT IBÉRICA

MEAT ATTRACTION, organised by IFEMA MADRID and ANICE, has become a benchmark trade fair and a must for all operators in the meat sector; a platform that brings together activity and business and internationalisation opportunities for exhibitors, visitors and buyers.

Under the premises of marketing, innovation, quality and knowledge, Meat Attraction will be held from 16 to 18 February 2027 as the main promotional tool for the meat industry, with the aim of boosting international commercial activity and promoting training and interaction among professionals throughout the meat industry.

In addition, in this edition, Meat Attraction joins forces with Anuga Select Ibérica. This strategic alliance reinforces the international profile of the event, offering professionals a unique platform for business, networking and global visibility. The joint celebration expands the opportunities to attract new international exhibitors and buyers, enhancing the diversity of the offering and consolidating Madrid as an essential meeting point for the meat and food sector.

Discover the international meat industry trade fair

Meat Attraction, organized by IFEMA MADRID and ANICE, is a leading trade fair in the meat sector, providing an essential platform for operators, exhibitors, and buyers. With a focus on marketing, innovation, quality, and knowledge, Meat Attraction 2027 aims to promote international business activity and foster training and interaction among professionals in the meat industry.

Discover all the areas that make up Meat Attraction, their features and details.

Product Area
- Meats:
  - Fresh
  - Frozen
  - Others
- Processed Meat Products
  - Cured hams and shoulders, sausages, and dried meats
  - Cooked hams and shoulders. Cold cuts and pâtés
  - Air-dried, marinated, smoked, and brined meat products
  - Prepared and canned meat products
  - Precooked and snacks
- IbéricoLand
- Meats and derivatives with quality labels (PDO, PGI, TSG, MG)
- Ecorganic Market
- Halal and Kosher Area
- Associations, professional promotion entities, and media
Auxiliary Industry Area
- Quality, hygiene, cleaning, and safety
- Facilities, machinery, equipment, and industrial services
- Cutting and processing machinery and instruments
- Packaging, weighing, wrapping, and labeling
- Logistics, storage, and transportation
- Ingredients, seasonings, and raw materials for processing
- MeaTIC: technologies, automation, and digitalization
- Packaging
- Commercial equipment and point of sale
- Catering equipment
- Financial entities and services