Hot beverages

EN English
ES Español
Hot beverages

Brand experiences in coffee, tea and cocoa

Anuga Select Ibérica Coffee, Tea and Cocoa brings together the most emblematic categories of the sector from a complete chain perspective: origin, processing methods, blends, and formats aimed at both retail and hospitality.

In addition to their historical and cultural relevance, these categories are positioned as key elements for brand identity, consumer loyalty, and experience building, especially in gastronomic spaces and lifestyle environments.

IFEMA MADRID hosts ANUGA Select Ibérica, the event that positions Spain as a benchmark in food innovation. It is the ideal environment to:

  • Value positioning and brand building
  • Connection with horeca, specialized retail, and lifestyle concepts

For buyers, it offers:

  • Experiences that foster loyalty
  • Solutions that enhance brand identity and point of sale

Anuga Select Ibérica Sectors