Family photo of the authorities and ambassadors of Madrid Turismo by IFEMA Madrid Family photo of the authorities and ambassadors of Madrid Turismo by IFEMA Madrid
14 September 2023

MADRID TURISMO by IFEMA MADRID appoints its first international ambassadors

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Renowned Korean actresses Cho Yeo-Jeong and Kim Joo-Ryung, the actor, model and singer Jeon Changa, and the designer Danha, have received this recognition as ambassadors of MADRID TURISMO by IFEMA MADRID in Korea.

MADRID TURISMO by IFEMA MADRID has appointed today, in a ceremony held at the historic Palacio de Santoña, the first International Ambassadors of this joint project of the Regional Government of Madrid, the Madrid City Council and IFEMA MADRID.

Actress Cho Yeo-Jeong, known for her roles in the films Parasites, The Servant and The Concubine; actress Kim Joo-Ryung, famous for her role in the Netflix series The Squid Game; actor, model and singer Jeon Changa, global brand ambassador for Boss and model for MAC; and fashion designer Danha, known for being the creator of the wardrobe of the K-PoP group BlackPink, have been named Ambassadors of MADRID TOURISM by IFEMA MADRID. As such, they will help promote Madrid in their areas of influence, highlighting its lifestyle, gastronomy, cultural and leisure offerings, and rich heritage. They have been able to learn about these and other aspects during their visit to Madrid, in which they have visited emblematic places and important landmarks in the capital, also being able to enjoy the Mercedes-Benz Fashion Week Madrid.

During the ceremony, the Ambassadors received a traditional Spanish cape, introduced by a special video, designed and handmade especially for the occasion by OTEYZA, a diploma and an official Ambassador Handbook, as a symbol of this new bond between them and Madrid. The Ambassadors received the capes from the hands of Daniel Martínez, Deputy Minister of Culture, Tourism and Sport of the Regional Government of Madrid; Héctor Coronel, Director of Tourism of the Madrid City Council; Alejandro Halffter, Secretary General of the Madrid Chamber of Commerce, and Juan Arrizabalaga, General Director of IFEMA MADRID.

The award ceremony was hosted by Yolanda Perdomo, director of MADRID TURISMO by IFEMA Madrid, and Lara Benito, singer, model and actress from Madrid, famous in South Korea for her great television appearances.

Relevant and renowed personalities in Korea.

Cho Yeo-Jeong is a South Korean actress known mainly in the South Korean film industry for her leading roles in the period films The Servant (2010) and The Concubine (2012), as well as starring in the TV series I Need Romance (2011). In 2019, she joined the starring cast of the film Parasites, winner of several Oscar awards and the famous Screen Actors Guild award (SAG award), among others.

Kim Joo-Ryung is a South Korean actress, famous for her role in The Squid Game. She is also a winner of the 2021 Asia Artist Award in the Best Actress category.

Jeon Changha is a Korean actor and singer, an official brand ambassador for Boss worldwide and a model for the MAC brand.He has nearly 30 million followers and well known for the content he shares on his social media.

Danha is a fashion designer known for creating the latest outfits of the world-famous K-Pop band Blackpink. She has also participated in Paris Fashion Week.