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IFEMA launches the 1st Guide to Sustainable Participation in Fairs as a contribution to the 2030 challenge

It is the first fair organisation to undertake a structured analysis through guidelines for action and recommendations for exhibitors and fair operators, aimed at effectively managing participation and turning fairs into references for sustainable economic activity.

25 Jun 2020

IFEMA's progress in sustainability, together with the paradigm shift that the current situation has caused, led to the decision to undertake to produce the first Guide to Sustainable Participation in Fairs published by a fair organisation, and to share it publicly to contribute to the positioning of the fair sector in the face of the challenge of the 2030 agenda.

It is a compendium of protocols and recommendations to help fair companies and operators to turn their participation in fairs into a model of sustainable action, with a positive impact in both environmental and economic, as well as in social spheres.

The importance of trade fair organisations in terms of sustainability is reflected in their ability to impact the economy - we must not forget that IFEMA's activity generates over 5.1 billion euros and 39,000 jobs -, as well as the influence they exert on their surroundings. In fact, IFEMA represents more than a hundred sectors through its fairs and congresses, and the relationships that, as a fair operator and venue manager, it establishes with clients, exhibitors and visitors, companies and professionals, as well as with suppliers and the media are numerous.

The Guide to Sustainable Participation in Fairs analyses each of the aspects that can potentially be addressed with sustainability in mind along the path that a company takes from the moment it makes the decision to participate in a fair until completion, dismantling and travel back to its destination. The Guide to Sustainable Participation in Fairs is an analysis of the milestones that companies deciding to exhibit at a fair will meet in its life cycle, and which they can turn into opportunities to collaborate in the achievement of the sustainable development goals. With recommendations ranging from the choice of the appropriate materials for the construction of the stand, through the treatment of waste, packaging, chemical products, to safety and the entry and exit of goods, without forgetting also the sustainable management of catering and transport, among many other aspects that have an impact on the environment

This manual, therefore, aims to share with the sector and its circle of influence an analysis that studies, in each of the stages of the participation process, those aspects that may have a negative impact, while suggesting behaviour that would transform them into sustainable practices, not only in relation to environmental awareness, but also in the social and economic development generated by the participation of companies in fairs, ensuring that the footprint of each event is positive.

Download the Guide for Sustainable Participation in Fairs - IFEMA

Communication and Press Department | Marta Cacho | | Pablo López |