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28 February 2022

The PGI MORCILLA DE BURGOS will conquer Meat Attraction professionals

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From the Protected Geographical Indication Morcilla de Burgos we will attend Meat Attraction, the largest quality food fair in Europe. Thousands of visitors and professionals will be able to approach this traditional product that is conquering the world. A whole experience that will serve to broaden our horizons.

"We will live Meat Attraction with great enthusiasm because it is a very interesting fair for IGP Morcilla de Burgos. We will transmit to distributors, restaurateurs and great chefs from all over the world that we have a high quality product with an excellent presentation. And, above all, that IGP is a national and global value," says Rafael González, General Manager of IGP Morcilla de Burgos.

Since our first label was launched on June 3, 2020, in the middle of the pandemic, we have been able to grow through this type of fairs, which are very interesting for the brand. One of our objectives is to make it known that Morcilla de Burgos is a Protected Geographical Indication. We have to take into account that our product is more than 1,000 years old and that the producers themselves have known how to position it. There is a great work done before and now we must tell the world that the Morcilla de Burgos is endorsed by a PGI.

At Meat Attraction, those responsible for IGP Morcilla de Burgos will be able to establish contacts with professionals from Spain and other countries. Many chefs and distributors will come to our stand to be interested in our Morcilla de Burgos PGI. This is what gives us the Protected Geographical Indication. The product already has prestige and, now, it also has a guarantee in the international market. Meat Attraction will be a clear example of this.

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