Meat Attraction 2019, the 3rd International Meat Sector Fair held from September 17 to 19, attracted 9,700 professional participants, an increase of 70% compared to the previous year and with an extremely high-quality visitor profile.
Of the 446 participating brands and companies, 213 were direct exhibitors - 40% more than in 2018.
Of the total number of visitors, 13% were international, representing a growth of 53% at this edition with trade visitors from 54 countries. A total of 55.7% of global visitors were from the EU, 24.5% from the Asia-Pacific area, 11.2% from Latin America, and 3.1% from the Middle East.
This exhibition is a renowned instrument for internationalisation of this sector, a meeting point for professionals that make up the entire chain and a framework for innovation in the meat market. Meat Attraction has made a significant investment in its guest programme, which drew 171 international buyers from 30 countries.
Meat 2019 in figures
Meat Attraction, in collaboration with ICEX trade offices around the world, hosted 819 meetings during the three days in the B2Meat workshops. The meetings attracted 67 buying companies from 16 countries who made contact with 70 exporters, in B2B monographs by product categories..
As for the profiles and professional activity of all Meat Attraction visitors, the onus was on high quality and specialisation. These can be broken down into 32.2% in the field of production, industry and processing; 22.7% wholesalers / traders / importers / exporters; 7.4% retailers / point of sale; 7.3% professional HORECA; 7% retail and distribution chain; 3.2% transport and logistics; 21% Services and other professionals.
2019 Technical conferences and activities
The Innovation Hub area was the place for new and outstanding products and services presented by exhibitors participating in the Fair. In this sphere the event handed the Accelera Awards with the objective of rewarding the best innovation, sustainability and technology project applied to each category.
Meat Attraction was also the setting for a broad programme of technical conferences and activities, which offered professionals a space for debate and knowledge exchange. From the X World Ham Congress to #Distrimeat, through Meat & Organic Congress and Meatic, the Conference on Automation and Digitalisation in Industry, World Meat Forum: China, the II Grand International Final of Capa Blanca Ham Cutters and the Best Ham Sandwich in Spain Contest, among others.
Likewise, Factoría Chef was the space for several demonstrations and show cookings by renowned chefs.