MEAT
ATTRACTION

Meat Attraction will launch the first professional digital community for the international meat sector

Visitors exchanging business during the fair

MEAT
ATTRACTION

Meat Attraction will launch the first professional digital community for the international meat sector

Graphics of a heart and the different sectors of the fair

MEAT ATTRACTION LIVEConnect

Meat Attraction LIVEConnect will be the largest professional community and social network in the world for the meat industry across its value chain.

International Fair of the Meat Sector

MEAT ATTRACTION, organised by IFEMA and ANICE; this has become a leading fair and a must for all operators in the meat sector; a backbone of activity and business opportunities and internationalisation for exhibitors, visitors and buyers.

In addition to the face-to-face event, Meat Attraction LIVEConnect will be the new international networking digital platform – a stepping stone to the in-person event in March 2022.

Marketing, innovation, quality and knowledge are the premises of  Meat Attraction. With the goal of boosting the sector’s international commercial activity and promoting its visibility, together with knowledge, training and interaction between professionals from throughout the Meat Industry.


What is Meat Attraction?

Meat Attraction LIVEConnect, the new digital platform to boost business opportunities for the sector

Meat Attraction will launch LIVEConnect, an innovative platform with an artificial intelligence system. It will be the largest professional community and social network in the world for the meat industry across its value chain.

From October 2021, LIVEConnect will be a stepping stone to the in-person event in March 2022, fulfilling the goal of boosting the sector’s international commercial activity and promoting its visibility, together with knowledge, training and interaction between professionals from throughout the industry.

Every week from October, will feature content and seminars based on product categories, strategic international markets with B2B between buyers and the exhibition, all areas of the value chain and the different Meat Attraction sections (Ibericoland, Ecorganic market, the Butcher's Shop, Innovation Hub etc.), which will help to promote networking and interaction among the various sector professionals on this ground-breaking technological platform.

Meat Attaction TV 2019

Discover everything that happened en Meat Attraction 2019.

Global Ham Congress, the big date of the sector

The Global Ham Congress will take place at IFEMA, an unavoidable appointment for all those professionals in the sector who have something to say about the flagship product of our country. Positioning the ham as it deserves, inside and outside our borders, will be the main objective of this tenth edition. If you love jamón, you have to come.

Factoría Chef

Zone within Meat Attraction dedicated to the promotion, innovation and gastronomic interpretation of meat products created to promote culinary opportunities and gastronomic innovation, quality, variety and the versatility of its products.

Innovation Hub

Innovation Hub is the area which draws together all meat product innovations at Meat Attraction and is centrally situated at the heart of the exhibition hall. Why not drop in and learn about the sector’s latest innovations?

This was Meat Attraction 2019!

Merat Attraction Hall

You may be interested in

Meat Attraction News

Would you like to know the latest news and new developments regarding the fair, the exhibitors and the meat industry, as well as expert opinions, marketing tips etc.?