20,000 Professionals visitors
600 Exhibiting Companies
60 Countries
18 Sectors

Meat Attraction, International Fair of the Meat Sector

MEAT ATTRACTION, organised by IFEMA and ANICE; this has become a leading fair and a must for all operators in the meat sector; a backbone of activity and business opportunities and internationalisation for exhibitors, visitors and buyers.

Marketing, innovation, quality and knowledge are the premises of this new edition of the contest that will take place on 2-4 February 2021.

With the message THE TRADE SHOW WITH THE BEST MEAT IN THE WORLD and with China as the guest importer country; MEAT ATTRACTION will bring together more than 600 exhibitors and 20,000 professionals from 60 countries in a large-scale specialist commercial event. It covers everything from production, distribution and auxiliary industry, right up to the point-of-sale.

What is Meat Attraction?

Meat Attraction consolidates its growth with 70% more trade professionals

Meat Attraction 2019, the 3rd International Meat Sector Fair held from September 17 to 19, attracted 9,700 professional participants, an increase of 70% compared to the previous year and...

Global Ham Congress, the big date of the sector

The Global Ham Congress will take place at IFEMA, an unavoidable appointment for all those professionals in the sector who have something to say about the flagship product of our country. Positioning the ham as it deserves, inside and outside our borders, will be the main objective of this tenth edition. If you love jamón, you have to come.

Factoría Chef

Zone within Meat Attraction dedicated to the promotion, innovation and gastronomic interpretation of meat products created to promote culinary opportunities and gastronomic innovation, quality, variety and the versatility of its products.

Innovation Hub

Innovation Hub is the area which draws together all meat product innovations at Meat Attraction and is centrally situated at the heart of the exhibition hall. Why not drop in and learn about the sector’s latest innovations?

This was Meat Attraction 2019!

Merat Attraction Hall

Meat Attraction News

Would you like to know the latest news and new developments regarding the fair, the exhibitors and the meat industry, as well as expert opinions, marketing tips etc.?