This means that the specialised benchmark show for the meat sector, Meat Attraction, will take place from 8 to 10 March 2022 under the co-organisation of both bodies, and with the aim of boosting the international activity of the industry and promoting business opportunities and the networking of its professionals.
It was precisely last week when the trade fair Organising Committee confirmed the positive forecasts for this call to meeting, with more than 85% of the space booked more than three months before its opening. This shows the confidence the sector has in Meat Attraction, the great face-to-face reunion of the meat industry.
After the success of its first editions, this fourth event looks set to affirm itself as a powerful promotional tool for the industry as a whole; a fundamental platform at the service of the sector to boost its positioning, development, growth and visibility.
The chairman of ANICE, Alberto Jiménez, expressed his satisfaction with the signing of the new agreement. “The success of all the previous Meat Attractions and the need to continue promoting our companies’ national and international commercial activity is what led us to renew the agreement. Something that would not have been possible without the effort of the entire meat sector, which, with its continuous support of Meat Attraction, has managed to position this event as a specialised international benchmark for the meat industry”.
For Eduardo López-Puertas, "the meat industry relies on IFEMA MADRID's commitment as an ally for the revitalisation of the sector as a whole, and always hand-in-hand with our strategic partner, ANICE. Just as with our initial commitment of 2017, we shall keep working to provide next year's Meat Attraction with all the momentum it needs to continue being the sector's major business forum; innovating in all management areas, and always promoting its interests, companies and professionals".
Meat Attraction, a trade fair organised by IFEMA MADRID and ANICE, has the support of all the inter-branch organisations of the livestock-meat chain, INTERPORC, PROVACUNO, INTEROVIC, INTERCUN, ASICI and AVIANZA, the latter of which is joining both the show and the Organising Committee for the first time, in addition to the most representative sector associations, such as ANAFRIC and AGEMCEX.