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08 September 2021

Meat Attraction 2022 prepares for the meat sector's reunion

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The encouraging rate of participation requests for the next edition of Meat Attraction reflects the meat sector's confidence in and optimism for this great event now established as the industry's foremost promotional instrument in Spain. The event is organised by IFEMA MADRID and ANICE and will take place from 8 to 10 March 2022.

This fourth edition of Meat Attraction retains the goal of positioning companies and encouraging their development, growth and visibility, establishing itself as "the meet with the world's best meats", entirely focused on being useful and offering an excellent ROI to participating exhibitors. The priority deadline for participation will be 30 September. Priority participation will entitle participants to attend the first meeting for allocating exhibition spaces.

During September, ANICE, as well as interprofessional, association and group participants, will give digital presentations to different segments of the industry to explain the main new features of Meat Attraction 2022. The official Meat Attraction webinar will be held on 15 September at 12:30 (sign up here) .

Meat Attraction will include numerous business activities to position the Spanish sector as one of the world's leading suppliers of meat and meat products. From the Guest Importing Country initiative, Japan and Canada are the invited guests on this occasion. They will be attending the International Meatplace, a benchmark for the entire professional community, as well as the the powerful International Guest Programme: the B2Meat workshops.

Exhibitors and visitors will enjoy the Product Area and the Auxiliary Industry and Value Chain Area, as well as specific spaces, such as IbéricoLand, an area of the exhibition reserved for the Iberian pork product sector, and The Butcher Shop, aimed at the retail channel.

Innovation and knowledge will also be in the spotlight, with a new edition of the Innovation Hub and the Accelera and meaTIC Awards, as well as a comprehensive programme of technical, training and specialisation conferences.