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13 December 2022

PROVACUNO returns to Meat Attraction in 2023 to boost beef exports

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Meat Attraction, the meat sector trade fair, will return to Madrid during the month of March 2023 to continue its path of expansion and consolidation which, as Javier López, director of PROVACUNO, points out, "is one of the most important agri-food events in the world, due to its innovative vision and its unquestionable focus on business and internationalization".

One more year, PROVACUNO, the beef interprofessional will be present at Meat Attraction to show the progress made in the field of sustainability and animal welfare, as well as to show the different communication and internationalization actions carried out.

At Meat Attraction, according to the director of the organization, "we will work to bring this sector and this product closer to society. Our beef is in great demand all over the world for its quality and tenderness as a result of the grain feed and the type of animal, and for complying with the strictest traceability, animal health and sustainability controls; our production model, the best calling card for success in international markets". The beef cattle sector is proud to show what it does every day because it knows that the challenges it faces can only be overcome by striving for excellence.


PROVACUNO is the Interprofessional Organization of Beef and Veal, a private, non-profit, nationwide entity, made up of the main organizations of the producing sector and the processing/marketing sector for the defense of the interests of the beef sector, a meeting place and forum for debate for the improvement of the situation of the sector's food chain.

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