The main new developments of this year’s event were presented at this meeting, in which companies that had not yet confirmed their presence at this strategic sector event participated and were offered “three reasons to participate in the fair”.
Meat Attraction reaffirms its status as a sector instrument of high commercial value serving the meat industry to boost its positioning, national and international business development, growth and visibility. It is an invitation focused on the utility of and return on the investment of the participating companies, with a number of commercial actions aimed at maintaining the Spanish sector's position as one of the leading suppliers of meat and meat products in the world.
This edition will have Japan and Canada as Guest Importing Countries, with Meatplace International, the reference marketplace for the entire professional community, as well as the most ambitious International Guest Programme, which will attract buyers from all over the world to Madrid, selected by the exhibiting companies themselves to optimise their portfolio of business contacts, and a significant number of buyers from priority countries through the B2Meat supply and demand workshops, organised by product category and buyer profile.
The director of Meat Attraction, María José Sánchez, and the president of ANICE, Alberto Jiménez, opened the presentation. Next, Miguel Huerta, general secretary of ANICE, reflected on this benchmark fair for the meat sector, and then Jesús Centenera, organiser of the B2Meat meetings, explained what business meetings with international buyers will be like this year. Finally, María Sánchez, general director of Carnimad, explained the importance of this fair and its contribution to the image and positioning of the meat sector.
Meat Attraction is co-organised by IFEMA MADRID and its strategic partner for this sector, the National Meat Processing Industries Association of Spain, ANICE, and has the support of all the trade organisations of the livestock-meat chain, INTERPORC, PROVACUNO, INTEROVIC, INTERCUN, ASICI and AVIANZA, and of the most representative sector associations, such as ANAFRIC and AGEMCEX.