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Applications are now being accepted to participate in Meat Attraction 2021

• The fair will be held from 2 to 4 February and will pay a great tribute to all the professionals of the meat industry

• The priority deadline for participation is 18 September

01 Jun 2020

With the message "Appointment with the best meat in the world Meat Attraction 2021", organisers IFEMA and ANICE - the Spanish National Meat Processing Industries Association - are now accepting applications to participate in the next fair which is to be held from 2 to 4 February. There are great expectations for growth and the number of participants is expected to exceed 600 brands and companies and 20,000 trade professionals from 60 countries.

Meat Attraction 2021 will once again have a Product Area, which represents the full range of meat products; meat derivatives; meats and derivatives with quality seals; IbéricoLand (an exhibition space for the Iberian meat products industry); Ecorganic Market (companies specialising in organic meat products); Halal and Kosher Area.

The Auxiliary Industry Area houses The Butcher's Shop, the new exhibition area dedicated to commercial equipment, tools, services and facilities for point of sale, which will be completed with industrial facilities, machinery, equipment and services; quality, hygiene, cleaning and safety machinery and cutting and processing instruments; packaging, weighing, packing and labelling logistics, warehousing and transportation; ingredients, seasonings and raw materials: MeaTIC: technologies, automation and digitisation; packaging; catering equipment; financial entities and services.

All the innovation and the latest from the meat industry will be presented at Meat Attraction 2021, the one and only specialised commercial event dedicated to the fourth largest industrial sector in Spain.

On this occasion, the fair will once again include the ´Guest Importing Country´ initiative, with Japan and Canada as guests, in order to boost the export market. It will also host over 1,000 B2B-B2Meat meetings with buyers from all over the world.

In addition, the Innovation Hub, the space for innovation and disruption in the market, and Factoria Chef, where meat and gastronomic innovation unite, will once again play a leading role, along with forums, technical workshops and conferences as a centre for knowledge and innovation at the service of the business.

The website contains full information for participants and explains how to harness all the benefits this platform provides for trade professionals. On 18 September, the "First priority Deadline" ends. Participate by submitting the online Participation Request form.

Meat Attraction, an “Appointment with the Best Meat in the World”, will take place for the fourth time on 2-4 February 2021 in Hall 10 at IFEMA, a space that allows the building of a large-scale trade sector event which is becoming established as the major business platform and the biggest monographic event for the entire meat industry value chain.

MEAT ATTRACTION 2021 will be a great tribute to all the professionals in the meat industry