INTEROVIC will present its new brand strategy "Beef and Lamb from Spain" at Meat Attraction.
Beef & Lamb from Spain is the brand that champions nationally and internationally some of the best meat products from Spain, a country with an unrivaled gastronomy, a cultural and natural heritage of the first order and a Mediterranean lifestyle.
Extraordinary flavor, health, naturalness and food safety are some of the pillars with which Interprofesional del Ovino y el Caprino wants to add indisputable value to the brand.
This seal of meat quality and sustainability will be presented by Interovic at stand 4C08A at the main international meat sector trade fair, organized by IFEMA Madrid and Anice: Meat Attraction 2022.
The event, which takes place from March 8 to 10, 2022, becomes a new opportunity for the sector to boost its positioning, growth and visibility.
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