Raúl Calleja, director of Meat Attraction and IFEMA’s Agroindustry, Food and Gastronomy fairs, talked about the industry's role during the state of alarm and the pandemic, keeping the population supplied with safe, high-quality food, as well as the numerous charitable activities carried out by the organisation. He also explained the sector's role as a driving force for the Spanish economy and the economic and social recovery ahead for our country.
During the meeting, the Committee confirmed the dates of the next fair, from 2 to 4 February 2021, with a message of solidarity and commitment to the sector with Meat Attraction, explaining all the work that IFEMA is doing to implement the requisite health, safety and access protocols, and to hold fairs with the necessary security and control standards for exhibitors, visitors and staff.
For this edition, the organisation is taking a new approach and combining face-to-face and online event activities, with the motto "Helping companies to connect". It is working on five areas: internationalisation of companies, hotels, restaurants and food service, specialised retail channel, boosting the image of meat products and positioning it to consumers (Meat Week), and the fair as a presentation centre for sector innovation and business development.
The next edition of Meat Attraction will have three main areas: the Product Area (with meat, meat derivatives, quality organisations, IbericoLand, Ecorganic Market, Halal and Kosher area, etc.), the Auxiliary Industry Area (with Meatic: technologies, automation and digitisation, machinery, packaging, equipment, financial entities and services), and The Butcher Shop , a new specialised Area for the retail channel.
The strong support for industry internationalisation will once again be one of the hallmarks of the event, with Japan and Canada as ‘Guest Importing Countries’, and incoming delegations of buyers from these countries, as well as more than 1,000 B2B-B2Meat meetings with buyers from all over the world, based on the new digital platform: Meat Attraction Live Connect, which will feature 15 priority countries and monographic days to foster networking activities with customers from those markets, as well as the programme with buyers invited by the exhibitors.
Innovation is another strategic area for the development and visibility of the sector, and Meat Attraction will once again have spaces such as the Innovation Hub , the directory of the latest developments, flagship products from all the exhibitors at the fair and the Accelera Awards for Innovation.
The priority registration period for Meat Attraction is now open for participants to select their spaces until September 18. Given the unusual circumstances under which the activity is taking place due to COVID-19, the organisation wants to support companies by adopting a series of flexibility measures that facilitate their participation in this important commercial event for the sector, which continues to establish itself as the largest business platform and the largest monographic event for the entire value chain of the meat industry.