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02 December 2021

ANAFRIC and Meat Attraction

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Anafric has supported Meat Attraction since its first edition. The Spanish meat association has participated year after year with the largest grouped stand at the event and with the largest representation of fresh beef, lamb, and pork. Anafric hopes that the 2022 event will be the springboard for the economic recovery of the Spanish meat sector.

From March 8 to 10, 2022, Meat Attraction will once again be on-site and will feature numerous commercial actions to position the Spanish sector as one of the world's leading suppliers of meat and meat products. In this sense, the fair is once again launching the Guest Importer Country initiative, with Japan and Canada as guests on this occasion, two of the markets of strategic interest for the Spanish meat sector, due to their size and level of development.

This next edition "will be a great event that can be held in a safe environment and in a context of recovery and reactivation of business opportunities at national and international level," explains José Friguls, president of Anafric.

From Anafric, "we invite exhibitors and visitors to see the new Product Area and the Auxiliary Industry and Value Chain Area", and specific spaces such as IbéricoLand or The Butcher Shop, especially aimed at the retail channel.

Innovation and knowledge will also be protagonists, with a new edition of the Innovation Hub, the directory of innovations and star products presented by exhibitors, the Accelera Awards, to support companies in both the product area and the auxiliary industry, and meaTIC, a complete program of technical seminars, training, and specialization.

Meat Attraction's panorama will be completed with informative instruments, visibility, and recognition of the work of operators throughout the chain, such as Meat Week.

"With this agenda, the sector should be more united than ever," says Anafric.

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