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28 February 2022

ANAFRIC is involved in the reencounter of the meat sector with Meat Attraction

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From March 8 to 10, Meat Attraction returns, stronger than ever, to be in person and will feature numerous commercial actions to position the Spanish sector as one of the world's leading suppliers of meat and meat products. Anafric will once again be present at the meat sector's leading international event and "springboard for the economic recovery of the Spanish meat sector". The Spanish meat association has participated year after year with the largest grouped stand at the event and with the largest representation of fresh beef, lamb and pork products. The association will be present at a stand in the company of the companies Murgaca, Ovinos Manchegos, Sucarn, Fribin y Celevant / Meat Center Ibérica.

This next edition "will be a great event that can be held in a safe environment and in a context of recovery and revival of business opportunities at domestic and international level," explains José Friguls, president of Anafric.

The exhibiting brands together with Anafric are also aware of the positive aspects of participating in Meat Attraction. "Being at Meat Attraction is a great opportunity to meet again with our national and international customers," explains Iván Reales, head of Marketing and Communication at Fribin, for whom events like this "build new business relationships thanks to international meetings."

Martina Morancho, from Meat Center Ibérica, insists on this aspect. "This is a fair with both national and international commercial potential, in which apart from making our company and products known, B2B meetings are boosted, and we get more out of the meetings because the visitors are exclusively related to the sector." Participating in Meat Attraction "allows us to be part of and represent the most important companies in the meat sector in Spain".

Water2Return Spain Workshop. Circular economy project in slaughterhouses

Anafric will also be the standard bearer for the presentation of the II Water2Return Workshop, given by the Malaga company Bioazul. Under the title 'Circular Economy in the meat industry', a workshop will be presented in which the research project Water2Return will be discussed, a project that was created with the aim of improving the sustainability of slaughterhouses. This initiative comes from the meat industry association UECBV and is co-financed by the European Commission.

This project focuses on the recovery and recycling of nutrients from slaughterhouse wastewater. This project is being successfully applied for the first time at the Matadero del Sur slaughterhouse in Salteras, Seville.

The presentation of this project will take place in the framework of Meat Attraction on March 8 and 9 from 16.30 to 17.30h in the Main Forum.

Invitation from Anafric

Innovation and knowledge will also be protagonists, with a new edition of the Innovation Hub, the directory of novelties and star products presented by exhibitors, the Innovation Hub Awards to support companies in both the product area and the auxiliary industry, and meaTIC, a full program of technical seminars, training, and specialization.

From Anafric, "we invite exhibitors and visitors to see the Product Area and the Ancillary Industry and Value Chain Area", and specific spaces such as IbéricoLand or The Butcher's Shop, aimed especially at the retail channel.

Meat Week

Meat Attraction's panorama will be completed with informative instruments, visibility and recognition of the work of operators throughout the chain, such as Meat Week. "With this agenda, the sector must be more united than ever," Anafric explains.

In this sense, the fair is once again launching the Guest Importer Country initiative, with Japan and Canada as guests on this occasion, two of the markets of strategic interest for the Spanish meat sector, due to their size and level of development.

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