Strengthening internationalisation is one of the strategic aims of the upcoming edition of Intersicop, International Bakery, Pastry, Ice Cream Show, organised by IFEMA from the 23 to 26 February 2019, at Feria de Madrid. The Trade Show’s organising committee is setting up an interesting program for international purchasers, to facilitate B2B (business-to-business) meetings between important visitors from foreign markets and exhibitors.
All of the exhibitor companies who sign up for the B2B program, through a form that they will receive in January, will have the chance to meet with a total of 42 guests, originating from Colombia, Morocco, Mexico, Tunisia, Chile and Peru. The professional profile of these professional purchasers is managers in charge of bakery and pastry chains, distribution chains and R D I departments, all of them with top decision-making capabilities within their companies.
A total of ten guests, originating from four countries, participated in this program at Intersicop 2017. This initiative is even larger for 2019, as it is one of the most efficient tools for companies to profit from their participation in the trade show, and the one most valued by professionals, with an increase in the number of guests (42) and countries (6).