Since 2019, due to the coronavirus crisis, many ice cream parlors decided to reinvent themselves, bet on digitization and start home delivery to reach more consumers. And the reality is that this service has worked so well that many professionals continue to use it to supplement sales.
The strong commitment of the sector to home delivery is reflected in the data provided by the Glovo order delivery platform. The app has established more than 30 alliances with top establishments and small businesses to deliver ice cream to homes.
To date, Glovo has now distributed more than 4,000 orders in 13 cities. Madrid, with ice cream parlors such as La Romana, and Barcelona, with Parallelo Gelato, are in the top positions. They are closely followed by Vacanze Romane in Santander and Helados y Turrones Soler in Valencia. Other prominent brands are Helada Madrina in Vigo and Loco Polo in Seville. As a highlight, the Santagloria chain of bakeries and pastry shops in Barcelona is the one that has delivered the most ice cream.