From May 2019 to May 2020, Spaniards consumed 143.38 million kilograms of ice cream at home, which represents an annual increase of 5.8% and an expenditure of €529.28 million (+7.9 %), according to data from the Ministry of Agriculture, Fisheries and Food. These are the data relating to industrial ice cream.
The report also highlights the fact that this sector is marked by seasonality, since the time of greatest purchase of ice cream at home coincides with the warmer months. In fact, the highest percentage of per capita consumption was concentrated in July (20.8%) and in August (17.7%).
Regarding the sales channel, six out of every 10 kilograms (60.7%) were bought at the supermarket (+4.8%) and a quarter of the volume was bought in discount stores (24.9%). Also, with regard to the average price and its impact on the different distribution platforms, the increase took place in supermarkets and hypermarkets in particular, although the latter’s share of sales was only 9.4%.
If we analyse the different autonomous communities, those eating the most ice cream during this period were the Balearic Islands, the Canary Islands, Castilla-La Mancha, the Valencian Community, Andalusia and Catalonia.