08 February 2022
Babbi turns its classic Waferini into ice cream
With this launch, the company celebrates its 70th anniversary.
To celebrate its 70th anniversary, Babbi has transformed Waferini Romagna, one of its pastry specialties, into ice cream. With this new product, which will be on display at InterSICOP 2022, the company wanted to combine passion, tradition, and innovation to send the message that 70 years, rather than a goal, is a new beginning.
To increase its appeal, Babbi presents a kit consisting of Waferini Vanilla + Variegato Waferini Hazelnut paste, accompanied by an original flavor marker and a sticker for the store window, all in a very special packaging.