Press releases

Interview with David del Pino Rodríguez- Director of the consulting firm Freshtrategy

We interviewed David del Pino Rodríguez, director of the consulting firm Freshtrateg.

22 Sep 2022

In this interview, David del Pino Rodríguez talks about the current situation of fresh produce distribution; "The challenges are enormous for any retailer at this time in the fresh produce value chain...".

He also explains which are the products or categories that currently stand out on the shelves; "The market is more bipolar than ever; the market has split between the most basic products and the products that add something more that the consumer would value extraordinarily".

We also talked to him about how sales have evolved in the online medium in recent years; "The online medium is the greatest medium to be discovered" and about the most important challenges currently facing the sector; "The challenge for the sector is to survive another day".

He also indicates the importance of organic products in the distribution of fresh produce; "The variability of the markets is enormous, from markets that barely work in eco, to markets that are already very close to 10-12% some of wich have no apparent ceiling".

Finally, he explains what role the food fairs play in the distribution sector; "The fair is key", "It is where Spanish producers are, will be, and where European distribution comes continuously and is a part of their calendar".

 Interview with David del Pino Rodríguez- Director of the consulting firm Freshtrategy