We interviewed Stephan Weist; Senior buyer director REW Category Management y con Markus Bobenhausen; Senio buyer director REW Group
In this interview, Stephan Weist and Markus Bobenhausen talk to us about the objectives that REWE Group has set itself for the development of its sector; "We want to be the number one on the German market every day for our customers, for the end consumer".
They also explain what they think is the current situation in the fresh produce sector; "Sales are down a little compared to last year".
In addition, we talked to them about which are the most demanded products by the consumer; "We sell a lot more promotional products".
They also tell us what are the main challenges of the sector and their main innovations; "The problem of the sector is that the consumer's reaction is faster than our planning".
Finally, they explain the importance of organic product sales in the sector; "It depends on the season between 12% and 15%".