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09 February 2021

3rd Smart Agro Forum analyses digitalisation in the agri-food chain

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Organised by Jornadas Interempresas, and sponsored by Fruit Attraction, it will be held on 18 February

Fruit Attraction is participating in the 3rd #SMARTAGRO2021 Forum, which is being organised by Jornadas Interempresas and the Corteva Chair and will be holding its digital edition on 18 February.

All interested parties can register at  https://bit.ly/2YPDPkU

This interdisciplinary forum will be analysing digitalisation in the agri-food chain, and will feature top-tier speakers from the agricultural and food sector to become a hub for sharing success stories and good practices with digitalisation as a common thread. Innovation through digitalisation improves production processes, multiplies efficiency and lowers costs, in addition to bringing a connected consumer closer. The Smart Agro Forum aims to transfer some of these leading international projects to the sector and society as a whole.

Full Programme | 18 February

4:00 p.m.

OPENING

Coordinated by: David Pozo , Director of the Agrifood Area of Interempresas Media.
Carmen Crespo , Councillor of Agriculture, Livestock, Fisheries and Sustainable Development of the Junta de Andalucía.

4:10 p.m.

The value of digitalisation at the source

Manuel Pérez Ruiz , Director of the Corteva Chair in Digital Agriculture and Sustainability at the University of Seville.

4:30 p.m.

Sustainability and optimisation of processes in the food industry through digitalisation

Paloma Sánchez Pello , Director of Competitiveness and Sustainability at FIAB.

4:50 p.m.

Digitalisation in food distribution

Felipe Medina , Technical Secretary General of ASEDAS.

5:10 p.m.

The era of the “phygital” consumer

Raúl Calleja , director of professional events in the Agroindustries, Food and Gastronomy Sector at IFEMA.

5:25 p.m.

Success story: ÚNICA Group

Enrique de los Ríos , Managing Director. UNICA GROUP.

5:45 p.m.

Success story: Corteva Agriscience

Jorge Martínez Guanter , Digital Agronomy Manager for Spain and Portugal at Corteva Agriscience.

6:00 p.m.

New digital solutions for the agri-food sector

Moderator: Natalie Chavrier , Technical Manager of the Agri-Food Sector at the Andalusian Technological Corporation (CTA).

Jaime Muguiro , Sales Director of John Deere Ibérica. Marcos Muñoz , head of the R&D&i Department of Fitesa. Salvador Correa Rosa , Manager of Agrosap.

6:45 p.m.

CLOSING SPEECH

Manuel Melgarejo , Chairman of Corteva Agriscience in Spain and Portugal.