3rd Smart Agro Forum analyses digitalisation in the agri-food chain
Organised by Jornadas Interempresas, and sponsored by Fruit Attraction, it will be held on 18 February
Fruit Attraction is participating in the 3rd #SMARTAGRO2021 Forum, which is being organised by Jornadas Interempresas and the Corteva Chair and will be holding its digital edition on 18 February.
All interested parties can register at https://bit.ly/2YPDPkU
This interdisciplinary forum will be analysing digitalisation in the agri-food chain, and will feature top-tier speakers from the agricultural and food sector to become a hub for sharing success stories and good practices with digitalisation as a common thread. Innovation through digitalisation improves production processes, multiplies efficiency and lowers costs, in addition to bringing a connected consumer closer. The Smart Agro Forum aims to transfer some of these leading international projects to the sector and society as a whole.
Full Programme | 18 February
4:00 p.m.
OPENING
Coordinated by: David Pozo , Director of the Agrifood Area of Interempresas Media.
Carmen Crespo , Councillor of Agriculture, Livestock, Fisheries and Sustainable Development of the Junta de Andalucía.
4:10 p.m.
The value of digitalisation at the source
Manuel Pérez Ruiz , Director of the Corteva Chair in Digital Agriculture and Sustainability at the University of Seville.
4:30 p.m.
Sustainability and optimisation of processes in the food industry through digitalisation
Paloma Sánchez Pello , Director of Competitiveness and Sustainability at FIAB.
4:50 p.m.
Digitalisation in food distribution
Felipe Medina , Technical Secretary General of ASEDAS.
5:10 p.m.
The era of the “phygital” consumer
Raúl Calleja , director of professional events in the Agroindustries, Food and Gastronomy Sector at IFEMA.
5:25 p.m.
Success story: ÚNICA Group
Enrique de los Ríos , Managing Director. UNICA GROUP.
5:45 p.m.
Success story: Corteva Agriscience
Jorge Martínez Guanter , Digital Agronomy Manager for Spain and Portugal at Corteva Agriscience.
6:00 p.m.
New digital solutions for the agri-food sector
Moderator: Natalie Chavrier , Technical Manager of the Agri-Food Sector at the Andalusian Technological Corporation (CTA).
Jaime Muguiro , Sales Director of John Deere Ibérica. Marcos Muñoz , head of the R&D&i Department of Fitesa. Salvador Correa Rosa , Manager of Agrosap.
6:45 p.m.
CLOSING SPEECH
Manuel Melgarejo , Chairman of Corteva Agriscience in Spain and Portugal.