#01 FITUR Activo and AireLibre magazine announce the 28th FITUR Active Tourism Competition in the national and international sections.
#02 The 28th FITUR Active Tourism Competition aims to promote the development and marketing of the tourism industry and to project the highest quality tourism products within the framework of active tourism.
#03 All products based on adventure tourism, culture, nature, food and wine, sports and sustainability, presented by national and international exhibitors or co-exhibitors at FITUR 2023, may take part in the competition.
#04 Each company may compete with the products it wishes and up to a maximum of three. Products which have won prizes in previous editions may not be presented. The following form must be completed before 29 November 2022 (one per each presented product): REGISTRATION FORM
The audiovisual material and any additional information that defines and describes the product should be sent by wetransfer to concursofitur@airelibre.com
#05 The Admission Committee reserves the right to admit products submitted to the FITUR Active Tourism Competition. If a product is not accepted, the organisation will notify the company presenting it.
#06 The following aspects will be assessed:
- Original idea.
- Presentation and image of the product.
- Contribution to environmental recovery and sustainable development.
- Quality of the infrastructure.
- Marketing and distribution channels.
#07 The technical jury will establish the prizes to be awarded in each edition of the FITUR Active Tourism Competition based on the participating products and their quality, evaluating the concepts of adventure, culture, nature, food and wine, environment, technological development, accessibility, sustainability, etc.
#08 The composition of the jury will be as follows:
- 30% final consumer: AireLibre readers will cast their vote on-line through the AireLibre website from 28 December until 10 January 2023, inclusive.
- 30% tourism professionals: Exhibitors at FITUR 2023, except for contestants, will cast their votes from 28 December until 10 January 2023, inclusive.
- 10% media professionals: They will cast their votes from 28 December until 10 January 2023, inclusive.
- 30% technical jury made up of representatives from the tourism industry.
#09 The decision of the FITUR Active Tourism Competition will be made on 12 January 2023, and the winners will be notified the following day, 13 January 2023.
#10 The decision of the FITUR Active Tourism Competition will be irrevocable.
#11 The winners of the FITUR Active Tourism Competition will receive a diploma at FITUR, in addition to the stamp identifying them as winners of the FITUR 2023 Active Tourism Competition, which they may include in any offline or digital media they deem appropriate. Subsequently, the winners will be invited to the official ceremony held at FITUR, with the assistance of the Secretary of State for Tourism, to present all the prizes awarded during FITUR.
#12 The FITUR Active Tourism Competition is equipped with the following actions: AireLibre will include the publication of the participants and winners on its website (www.airelibre.com) and through the following actions in the magazine:
November: Announcement of the contest in the online magazine, through the presentation of the distinctive seal.
December: Reminder page of the competition.
From 28 December to 11 January 2023: Sending to 256,000 AireLibre contacts the list of the competing products with the request for votes from AireLibre readers, tourism professionals and specialised press via email.
February: Inclusion of the list of competing products in the AireLibre FITUR Guide, which is sent to over 256,000 AireLibre contacts in digital format, as well as the dissemination of the distinctive seal and list of the winners of the competition.
Since March: Publication, month by month, of each of the winning products in the online magazine. Sending of a newsletter with the winning product information, as well as links to websites, videos... This newsletter will be sent to more than 256,000 similar addresses, owned by AireLibre.
FITUR will support the dissemination of the Fitur Active Tourism Competition by:
- Sending the newsletter with the winning products to all professionals participating in FITUR.
- Promoting this information in the media, through its press office.
#13 AireLibre and FITUR reserve the rights to the 28th FITUR Active Tourism Competition.
#14 All participants accept these rules. The organisation's criteria will always prevail in case of any doubt.