José Vicente de los Mozos
President of the Executive Committee of IFEMA MADRID
Once again, I am delighted to present to you a review of a financial year that we can describe as highly positive, in line with the momentum this organisation has been building. In this Annual Report, you will find an account of the year 2025, which serves to demonstrate IFEMA MADRID’s strength and its ability to generate resources and boost wealth creation for the region.
2024 Annual Report
IFEMA MADRID’s programme of events in 2025
IFEMA MADRID closed the 2025 financial year with significant milestones across its various areas of activity, which helped further strengthen the Institution’s position as a global benchmark in the sector, while achieving economic results that provided a new boost to the entity’s growth.
International activity, continuous innovation, and the ongoing identification of new sector opportunities, together with the diversification of activities through new initiatives aimed at economic revitalization and business generation, characterized IFEMA MADRID’s actions in 2025.
The best example of this can be seen in the development of the trade fair calendar, with record participation figures at the main events and the addition of new exhibitions.
Among the fairs with the highest attendance were, once again, FITUR, International Tourism Trade Fair; ARCOmadrid, International Contemporary Art Fair; FRUIT ATTRACTION, International Trade Fair for the Fruit and Vegetable Sector; MOTORTEC, International Automotive Aftermarket Trade Fair, together with the first joint edition of GENERA, International Energy and Environment Trade Fair, and MATELEC, International Exhibition of Solutions for the Electrical and Electronics Industry, promoting a specialized event focused on electrification and decarbonization.
The new additions in 2025 were PRIVEL, Private Label Manufacturers and Retailers Trade Fair, the first trade fair dedicated to the private label industry in Spain; EXPO SAGRIS, Agriculture and Livestock Fair, which promotes an educational approach to farming and livestock; and DIGIeLEARNING, a specialized e-learning event held within EDUCATION WEEK.
Activity figures
707
Events held
+1.3
M
Net occupied area m2.
+27.8
M
Exhibiting companies
77
Fairs
4
Projects abroad
14
Congresses with exhibition
46
Long-term concerts and events
566
Congresses, conventions and events
Communication strategy
In 2025, IFEMA MADRID consolidated its strategic position in the media, further strengthening its already solid reputation. The organisation maintained a significant presence in both traditional and digital media through a comprehensive communications strategy that balanced institutional outreach with the creation of high-value content. The impact indicators reflected the full scale of its activities and the expansion of its trade fair and conference strategy.
Communication in numbers
+219
K
News items
+54.7
M
Audience
+14
M
Journalists
INVESTING IN OUR FUTURE
IFEMA MADRID’s investment strategy for 2025 followed a clear roadmap: to continue supporting innovation and digital and technological transformation, and to modernise its key infrastructure.
These objectives are not only aimed at achieving internal operational efficiency, but also at ensuring that the organisation remains a cutting-edge leader, capable of hosting events of the utmost technical complexity whilst meeting the highest standards of safety and comfort.
ANNUAL ACCOUNTS
IFEMA MADRID began the 2025 financial year with a budget estimate that was in line with previous years and appropriate to the economic situation as at September 2024. Throughout the year, business developed very positively, with growth at most of the events held and the addition of new conventions being particular highlights.