Annual Report

IFEMA MADRID made 2024 the most active year in its history. Trade fair and congress events and leisure and cultural activities achieved record participation and outreach figures.

Many of the in-house produced fairs achieved record participation and reached their continuous improvement targets with regard to the presence and quality of professional visitors, with a significant increase in the number of international visitors.

The main trade fairs, including FITUR, FRUIT ATTRACTION, GENERA, SICUR, EXPODENTAL, SEMANA DE LA CONSTRUCCION and SEMANA DEL MEDIOAMBIENTE, performed well.

New additions to this year’s trade fair calendar included the first edition of GUEXT – International Hospitality Suppliers and Services Trade Fair, which received positive feedback from across the sector, and FRUIT ATTRACTION SÃO PAULO on an international level. This was the Brazilian edition of the important Madrid-based event for the fruit and vegetable sector, which has already become the largest fair co-organised by IFEMA MADRID abroad in its first edition, marking a major milestone in the fulfilment of the Institution’s Strategic Plan's internationalisation objective.

In 2024, IFEMA MADRID further strengthened its position as a key source of information and its solid reputation in the communications sector.

The institution was a key player in various traditional and digital media outlets through an effective strategy that integrated dissemination and impact generation.

IFEMA MADRID’s communication indicators maintained an upward trend, reaching pre-pandemic levels.