Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
What is FITUR TechY?
FITUR 2026, in collaboration with the Hotel Technology Institute (ITH) will host a new edition of its specialised FITURTechy section, offering an innovative approach that positions the show as a meeting point for innovation and technology in the tourism sector, at a time of global and social change. Those attending the FITURTechy section will be able to enjoy: four forums with thematic and reference content for the tourism sector, a welcome area dedicated to showcasing the latest innovations and technologies in the hotel sector, as well as the presence of the collaborating destination.
Gran Novedad FITUR 2026
One of the new features of FITUR 2026 is the creation of the new Knowledge Hub, dedicated to debate and innovation in tourism and where the FITUR TEchY section will be located. Experts from around the world will gather in hundreds of sessions to present proposals, share experiences and disseminate best practices that are setting trends in the tourism industry. In addition, the dissemination of knowledge and technology available to companies and professionals in the sector will be promoted.
FITUR TechY Forums
TECHNOLOGY AND BUSINESS FORUM #techYnegocio:
To talk about Digital Transformation, we must assume the Digital Reality from which we start, which is in constant transformation. At the TECHNOLOGY AND BUSINESS FORUM, #techYnegocio, we will talk about how technology adapts to each new reality, supported by intelligence, data, automation, digitalisation, robotics and other technologies, which not only help and facilitate our daily lives, but also allow us to lead a safer life by facilitating prosperous businesses.
TECHNOLOGY AND FUTURE FORUM #techYfuturo:
This forum will analyse the advance of innovation and technology in tourism: artificial intelligence, automation, robotics and the development of new ways of travelling are shaping a sector based on experimentation and emotions, with a strong impact on a global and changing society.
TECHNOLOGY AND DESTINATION FORUM #techYdestino:
The main tourism innovations on the integrated management of destinations will be addressed, analysing tourism promotion initiatives and new traveller profiles that make up a sector in constant evolution.
FOROTECNOLOGY AND SUSTAINABILITY #techYsostenibilidad:
It is linked to the introduction of the concept of tourism sustainability from its three fundamental points of view: environment, economy and society.
That was FITUR Techy 2025
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2025 Activity programme
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.