The International Coffee Festival, COFFEE FEST, to coincide with InterSICOP 2024
The big coffee meeting celebrates its second edition in Madrid from 17 to 20 February, bringing together professionals from the industry with the most discerning consumers.
James Hoffmann, "the Messi of coffee", heads the festival line-up, which includes more than 40 coffee roasters, such as Bluebell, which works with coffee grown by women, or Nomad, creators of the first instant speciality coffee Coffee culture permeates everyday life: in Spain we drink 44 million cups a day at home and 22 million in bars and cafés
Is speciality coffee a fad or a culture? If there’s still any doubt, you can find the answer at the CoffeeFest, International Coffee Festival, which celebrates its second edition in Hall 14 of IFEMA MADRID, from 17 to 20 February, bringing together professionals from the sector with the most discerning consumers. The event is held to coincide with the 14th edition of the International Bakery, Patisserie, Ice Cream, Coffee and Machinery Show, InterSICOP (halls 12 and 14).
All the trends in speciality coffee, tastings and workshops to learn and enjoy, competitions and gastronomic experiences, as well as national and international figures, including James Hoffmann, "the Messi of coffee", form part of the programme. The event is promoted by Neodrinks, with the support of Madrid City Council and its initiatives Madrid Capital de Moda and Todo Está en Madrid.
In Spain, more than 500 cups of coffee are consumed per person every year. In total, we drink 44 million cups a day at home, and 22 million in bars and cafés. Second only to water, coffee is the second most consumed beverage in the world. Now more than ever, coffee is in fashion and more... Coffee culture permeates everyday life: speciality coffee shops and brands influence our palates, our sustainable awareness and even our work habits, as well as transforming the urban landscape.
From coffee grown by women to the first instant speciality coffee
After the success of the first edition, IFEMA MADRID's Hall 14 will be hosting a new edition of CoffeeFest from 17 to 20 February, and will become a showcase for the best in speciality and quality coffee. There, in the Roaster Village, more than 40 speciality coffee roasters will be present, such as Bluebell, a project started by two sisters with coffee grown by women, or Nomad, creators of the first speciality instant coffee. There will be a space dedicated to national and international coffee shops, where the list of the best speciality coffee shops in Spain ("The Best Coffee Shops") will be presented, and the Cupping area will be dedicated to tastings by coffee roasters and importers of
green coffee. In addition to the baristas championships
(Latte Art with milk from Central Lechera Asturiana and Latte Art with Alpro vegetable drink), the activity of the festival is multiplied in this edition by holding the championship to select the Best White Coffee in Spain CoffeeFest by Mocay, as well as the best packaging and the Matcha Latte Art competition by Vivesoy Avena Barista, among others.
James Hoffmann, the world leading coffee guru, comes to Madrid
National and international figures from the world of coffee will be participating in the workshops and lectures. A line-up headed by James Hoffmann, "the Messi of coffee", world champion barista, pioneer in promoting the coffee movement in the third wave, author of the bestselling book The Best Coffee at Home; Federico Bolaños, professional roaster and Q Grader taster, recognised as the best barista trainer of all time (with the highest success record in the history of the world championship); Samo Smrke, known as the coffee chemist, is one of the greatest experts in coffee science and technology; Lance Hedrick, consultant, YouTuber and supervisor of the Onyx Coffee Lab, a coffee shop dedicated to the art and science of coffee; as well as Boram Julio Um, World Barista Champion 2023.
From our country, Marisa Baqué, Spanish coffee cupping champion and CEO of BB's Café; Nolo Botana, master roaster and co-founder of Hola Coffee, and
Jordi Mestre, master roaster and CEO of Nomad Café; Marcos Zoya, consultant and trainer of baristas, and Dara Santana, chemical engineer specialising in the importance of
of the water used to make coffee.
CoffeeFest 2024 is doubling the number of participating companies and brands, and tripling the space dedicated to this event, which faces its second edition with the aim of consolidating itself as the reference event for all those involved in this third wave of coffee. At this event, the recently created chapter of the SCA (Specialty Coffee Association) in our country will be presented by Ricardo Oteros, National Coordinator.
With a growth of 2000% in Spain, coffee, more than a fad, is a culture that is spreading every day with new and revolutionary concepts and professionals who value origin, sustainability and customer experience.
Tickets are on sale at www.coffee-fest.com. Price: General admission €18. Professional pass €33; (valid for the 4 days of the event).
More information:Be Cooltural; prensa@becooltural.com
About Neodrinks:
Neodrinks is a platform specialised in consultancy, communication and business development in the beverage sector. It is also the driving force and promoter of initiatives such as THE DRINKS SHOW and Top Cocktail Bars.
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Further information: www.ifema.es/intersicop