Koelnmesse and IFEMA MADRID launch Anuga Select Ibérica, the new key event for the food industry
Premiere in Madrid in 2027 +++ Focus on Spain and Portugal as growth regions +++ New platform strengthens Anuga's position in Europe and provides impetus for trade, innovation, and cooperation
Koelnmesse, organiser of Anuga, and IFEMA MADRID have signed a strategic partnership to launch Anuga Select Ibérica, a new trade fair dedicated to the food industry of Spain and Portugal, which will hold its first edition from 16 to 18 February 2027 in Madrid. The initiative combines Anuga’s international expertise with IFEMA MADRID’s leading position to reinforce the Iberian Peninsula as a key hub for the sector.
Anuga Select Ibérica will merge Meat Attraction and InterSICOP—now evolving into Bakery & Ice Cream Attraction—two well-established IFEMA MADRID events. Under the Anuga brand, the new fair expands its scope to additional food and beverage segments, with the goal of attracting more exhibitors, professionals, and business opportunities.
Spain and Portugal are positioned as strategic markets and a gateway between Europe, Latin America, and North Africa. With this project, both institutions aim to harness the region’s export potential and strengthen international commercial ties.
The agreement was signed in Madrid by Gerald Böse, CEO of Koelnmesse, and Daniel Martínez, Executive Vice President of IFEMA MADRID, who highlighted the project’s importance for the development of the industry and Madrid’s international projection as a trade fair platform.
Anuga Select Ibérica stands as a joint commitment to boosting the future of the food industry in the Iberian Peninsula, offering broader content, a global outlook, and a strong commitment to innovation.
Further information in our website.