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29 September 2022

VIVEROS HERNANDORENA will unveil its seal of Varietal Reliability at Fruit Attraction

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With more than 150,000 persimmon plants and plans to increase this to 200,000, we will be present at this new edition of Fruit Attraction reinforcing our position as the largest producer of persimmon plants in Europe, and with an internal work methodology certified under the seal of Varietal Reliability.

Everything is ready for a new participation in the reference fair of the fruit and vegetable sector Fruit Attraction, and we do it with important news, both at corporate and product level.located in Hall 3 Stand 3E05B, we officially present its seal of Varietal Reliability, our own certification that endorses our work methodology with which we seek to offer our customers maximum security at the time of purchase of plant material.

The "Varietal Reliability" seal encompasses three key concepts, which in turn imply a very specific internal work system: Varietal authenticity: that is, guaranteeing 100% homogeneity of the plant material that is marketed; Varietal adaptability: the variety is proven and consolidated agronomically and is also stable; and Varietal health: guaranteeing the control of pests and diseases from the initial material to the final sale of the plant.we want to explain to our customers and visitors what this seal consists of and what guarantees and added value it offers them. It is our own certification, self-imposed and developed with rigor by all our teams, which provides maximum guarantees to our customers from the very moment of the purchase of the plant.

The entire sales team will be present at this new edition of Fruit Attraction.

The largest producer of persimmon plants:

Another of the values we reinforce during this international event is our specialization in the production of persimmon plant. Today we are the largest producer of persimmon plants, with a volume that this season will exceed 150,000 plants marketed, and with a forecast increase to 200,000 plants for the 2023/2024 season. At this moment we already have enough patterns to reach that figure, and confirm our position as a world reference in this sector.

Confirming this specialization in persimmon plants, we are the only authorized nursery for the commercialization of the Ribera Sun persimmon variety. Since last January, we have been authorized to enter the Ribera Sun variety in the Register of Protected Varieties, which has very interesting agronomic aspects such as a larger fruit size that translates into a lower need for fertigation and therefore savings in water and nutrients. In this way, and assuring the maximum quality and formation of the plant, we achieve an important saving in transport, allowing a greater volume of plant per pallet.

plant per pallet. These are necessary savings at this time for growers, and we work on all these small details that help our customers in their agronomic projects.

Visit us at Fruit Attraction 2022:

From October 4 to 6, our commercial team will be available in Hall 3 Stand 3E05B, where we will attend you and will be able to solve any questions you may have.

To arrange appointments / interviews, please contact our sales department by email: and telephone 96 253 26 81.

You can follow all our activity in RRSS, under the profiles of Viveros Hernandorena in Instagram, Facebook and LinkedIn, with the hashtag #ViverosHernadorenaFA22.