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29 September 2022


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As every September, Uvasdoce is immersed in the preparations for its participation in FruitAttraction, one of the most important fairs in the fruit and vegetable sector. A perfect event to meet with colleagues in the sector, customers and friends, and present each and every one of the new products they have underway.

The Alicante entity works tirelessly in its campaign Grapes with Soul, which started last December with corporate video, a piece with a lot of feeling, in which some of the main protagonists, as the manager Alfredo Miralles says in the video, have made Uvasdoce is today "a dream come true". A campaign that in addition to this video has other audiovisual pieces with different themes that you can find on its YouTube channel and RRSS. Through them you will be able to know a little more about what Uvasdoce is, the process through which its grapes go through since they are born until they reach each and every home and much more, always with the vision of some of its workers.

The new concept that joins this initiative is: SHARING. As the saying goes 'to share is to live' and this time Uvasdoce is going to share and distribute a piece of its #ALMA to everyone who comes to visit its stand 3E05 at Fruit Attraction... but... you will have to leave a piece of yours. Curious right? Do you want to know what it is? Stay tuned to their social networks, and if you have the opportunity, be sure to visit them from October 4 to 6.

Another of their most exciting news is that in less than 3 weeks they are launching a new website, giving a 360º turn to the current one. This new website is a project in which they have been working for months to surprise the user, showing its essence and soul, now more than ever.

New Year's Eve is always one of their main dishes every season. In the Uvasdoce New Year's Eve line, for some years now, they have been working on eliminating their references with more plastic, for more ecological and attractive designs for the consumer. This type of references are working on the shelves of major supermarkets with remarkable success since 2021. For this New Year's Eve 2022 campaign, Uvasdoce has proposed to 'recover the illusion' by taking it through its products to each and every Spanish home. Without forgetting a very important component in these special dates, solidarity. Uvasdoce as every year will collaborate with non-profit associations to bring their grapes to disadvantaged households and give them back the illusion.