The ORRI mandarin reinforces its brand image in the main points of sale in the country
Orri continues to bet on a powerful brand image inspired by the aesthetics of orange and mandarin posters from the 20s and 30s, and, under the slogan "Orri, the spectacular mandarin variety", has once again positioned itself, for another year, among wholesale markets and specialized greengrocers throughout the country, as a product of proximity, sustainable and with low food waste due to its excellent capacity for natural conservation, excellent qualities and a premium mandarin in the world of citrus fruits.
Since the beginning of the campaign, the Orri mandarin has been present in nearly a hundred wholesale market stalls in Madrid, Barcelona, Bilbao and Zaragoza and in more than 10,000 greengrocers.
To this end, Orri has distributed elements identifying the variety in all the greengrocers where Orri mandarins could be purchased and has had a large team of promoters who have distributed promotional kits in the main points of sale and large supermarkets such as El Corte Inglés, Carrefour and Eroski.
In addition, the market leader mandarin has been present on billboards, mupis and digital screens in large wholesale markets with a total of 37,000,000 estimated impacts on the specialized public of distribution professionals.
Market studies carried out by a specialized company concluded that for more than 90% of the wholesale and retail professionals surveyed, Orri was the mandarin with the best flavor and 9 out of 10 of those surveyed thought that Orri "was one of the best mandarins on the market".
On the other hand, 91.2% of wholesalers and 88.7% thought that Orri's "spectacular" promotional campaign was a boost to improve their sales.
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