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Fruit Attraction 2022 confirms the participation of 1,700 exhibitors just one month before the start of the event

Organised by FEPEX and IFEMA MADRID, it will celebrate its 14th edition from 4 to 6 October, reaching similar participation figures to 2019.

14 Sep 2022

With one month to go until Fruit Attraction 2022 -4 to 6 October-, around 1,700 exhibiting  companies from 52 countries have already confirmed their participation in one of the largest B2B events in the world.

A figure that will increase in the coming weeks as the application period for participation  in the great international event of the fruit and vegetable sector is still open. More than 55,000 square metres of fruit and vegetable produce on offer in halls 3, 4, 5, 6, 7, 8, 9 and 10 of IFEMA MADRID, which represents an increase of 38% compared to the last edition, as well as reaching the pre-pandemic parameters for 2019. Also noteworthy is the presence of new companies in this edition, which so far accounts for 19% of the total. For its part, the registration of participating professionals will exceed 80,000, coming from 130 countries.

In terms of exhibitors, national participation to date accounts for 52% of the total, with the presence of practically all the country's fruit and vegetable producing autonomous communities. This ratifies the sector's confidence in Fruit Attraction, whose success lies mainly in the great interest in the Spanish fruit and vegetable market for international sales, precisely in a key month for campaign planning.

For its part, international participation from 52 countries represents 48% of the fair, which effectively confirms Fruit Attraction as a key trade event for production, marketing and distribution worldwide. In addition to the strong European participation, such as France, Italy, the Netherlands, the United Kingdom, Belgium, Portugal, Poland and Germany, there will also be group participations from Serbia and Albania, and other countries such as Colombia, the United States, Korea, Peru, Chile, South Africa and India, and an increase in African participation, especially from Kenya, Guinea and the  Ivory Coast.

Buyers’ programme

Fruit Attraction offers participants a platform for international promotion and expansion with the International Guest Programme which, at the moment and in the middle of the campaign, has confirmed the attendance in Madrid of 600 buyers from 70 countries, heads of retail purchasing, importers and wholesalers invited from all over the world. 

This programme is joined by the Guest Importing Country, featuring the United Arab Emirates, Saudi Arabia and Canada. Fruit Attraction will therefore promote relations with these markets, backed by a full programme of round tables, guided tours of the fair and B2B sessions.

Specific areas

On this occasion, the already recognised Fresh Produce and Related Industry areas are joined by Fresh Food Logistics—the sectoral platform at the service of logistics, transport and cold chain management for fresh food—, which have registered 100% of the contracted space.

Fruit Attraction is once again committed to transformation solutions through innovation, sustainability and digitalisation with the Smart Agro Area, innovative products that apply information technologies to the fruit and vegetable sector, and Biotech Attraction, research and technological development in agrobiology/plant biotechnology. Likewise, Ecorganic Market, the exclusive space for the marketing and export of organic products, continues to gain momentum. For their part, strawberries will play a leading role at this edition with the Fresh&Star area.

On the other hand, The Innovation Hub -at the nexus of pavilions 8 and 10- and Foro Innova are the areas dedicated to innovation and business innovations in the sector. In this area, the fair will once again host the Innovation Hub Awards, which have become a fundamental event for supporting the entrepreneurial commitment of the sector with its usual categories -Fresh Produce; F&V Industry, and Sustainability and Commitment Actions-.

The Committee also discussed the programme of technical conferences that will run parallel to the commercial activity during the three days of the fair. Some of the sessions include "Lines of public financing for expenditure and investment in research and innovation in the fruit and vegetable industry" and "The new fruit and vegetable industry CAP starting in 2023", which will be held on Wednesday afternoon, 5 October, as well as the session concerning "Draft Regulation on the Sustainable Use of Plant Protection Products", on Thursday morning, 6 October.

Fruit Attraction will also be the setting for other events such as the 3rd Fresh Food Logistics Summit, as well as the Biofruit Congress and Biotech Attraction 2022: Biotechnology and innovation for the agriculture of the future.

Of course, the sector's big event will also include the Factoria Chef section, which represents the gastronomic space within Fruit Attraction with attractive demonstrations and showcookings.