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29 September 2022

IMPORT PROMOTION DESK presents diversity from Africa at Fruit Attrac-tion

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25 producers from Egypt, Côte d'Ivoire, Ghana, Kenya and Morocco as well as from four other IPD partner countries present a diverse range of fresh produce.

Mangoes, avocados, sweet potatoes, green beans and fresh herbs: the range of fruit and vegetables from Africa is growing continuously. The Import Promotion Desk (IPD) will provide an insight into the diverse and high-quality offer from Africa at its booth at Fruit Attraction, taking place in Madrid from October 4 to 6. 14 companies from Egypt, Côte d'Ivoire, Ghana, Kenya, and Morocco will showcase their fresh produce and highlight the advantages of Africa as a sourcing market. The producers have been carefully screened by IPD experts and meet international standards, European quality requirements and necessary delivery quantities. From Ecuador, Colombia and Peru, the import promotion initiative accompanies another eight companies to the international trade fair. As part of a special program, IPD, funded by the German Federal Ministry for Economic Development and Cooperation (BMZ), also supports exporters from Ukraine in establishing trade relations with Europe despite the war.

For the first time, four companies from the new IPD partner country Kenya will be represented at Fruit Attraction. They will bring a wide selection of fresh herbs, including basil, oregano, tarragon and thyme. In addition, they will showcase avocados and fine beans, among others. Mangoes come from Ghana. Thanks to two mango harvests a year, Ghanaian producers can offer their fruit from May to July as well as from December to February. Fresh mint and lemongrass, as well as goji berries, which are in high demand, are products from Morocco at this year's Fruit Attraction. From Côte d'Ivoire, a company specializing in growing organic coconuts will be represented.

A wide range of fresh produce will be presented by six companies from Egypt: in addition to strawberries, pomegranates and grapes, there are many vegetables, such as yellow and red onions, sweet potatoes, artichokes and sugar snap peas. "Apart from variety and quality, seasonality and geographic proximity to Europe are further arguments for importers to expand their trade network and take on new African partners," Dr. Julia Bellinghausen, head of IPD, summarizes. "Through sourcing, testing and matchmaking at trade fairs such as Fruit Attraction we support European importers in opening up new procurement markets."

IPD at the "Fruit Attraction": Hall 6 E08

Brochure Fruit Attraction:

IPD Website: