Between October 22 and 24, Hispalco will be in Hall 10, at a highly original stand with a certain "provocative" air. In this original guise it will present its new Hispalco_CREA department. Under the umbrella of Hispalco, but as an independent entity, CREA is a creative department specialized in the agri-food sector, which outsources its services to create unique brand images.
In the words of its Community Manager, Carla Almela: "Any business is, in itself, a brand, even if it is not part of its conscious strategy. A brand is the perception others have of our business. Creating and developing a brand means knowing how to build, manage and sustain a notional construct. Hispalco_CREA was created with this purpose". For its manager, Ana B. Beltrán: "The project stems from a firm desire to opt, not so much on differentiation, which ends up standardising us as something which is "the same for everyone", but for what is unique, that is, what deviates a little from the market without breaking its rules."
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