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26 September 2022

Fruit Attraction ratifies its position as the great knowledge centre for the fruit and vegetable sector

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Access to the full programme of technical conferences

organised by IFEMA MADRID and FEPEX and held from 4 to 6 October, presents a full programme of technical conferences which will make the Fair the great centre of knowledge of the fruit and vegetable sector, with sessions characterised by the great diversity of content, as well as by the high level of the participants and speakers.

The Fruit Forum space, located in Hall 4, is the setting for congresses, talks, round tables and conferences of great interest to the industry. Some of the major congresses to be held include the Biofruit Congress, the 5th International Congress on organic fruit and vegetables. After the success of the four previous international events, Eurofresh Distribution Magazine and Fruit Attraction are joining forces again on the 4th and 6th of October to discuss the future of organic F&V markets and other growing "value chains". Also on the 4th, the 6th Grape Attraction Congress will take place in this forum, focusing on seedless table grapes.

For its part, FEPEX organises other sessions in this space such as "Lines of public financing for expenditure and investment in research and innovation in the fruit and vegetable industry", in collaboration with the FI Group, and "The new fruit and vegetable industry CAP starting in 2023", to be held on the afternoon of Wednesday, 5 October, as well as the session on "Draft Regulation on the Sustainable Use of Plant Protection Products: complex, unrealistic and with a direct impact on European agriculture", on the morning of Thursday, 6 October, in collaboration with AEPLA.

Fruit Forum will also host the Packnet round table: "New technological developments applied to the sustainable packaging of fruit, vegetables and greens", as well as the Biotech Attraction 2022 conference : Biotechnology and innovation for the agriculture of the future, on Wednesday 5, organised by Biovegen. In parallel, and along the same lines, the forum in Hall 5 will be the setting for the Biotech Attraction Forum during the three days of the fair.

Within the framework of Fresh Food Logistics the III Fresh Food Logistic The Summit, organised by IFEMA MADRID and Alimarket, will be held in the core of halls 6 and 8, which will address the "Challenges of the new cold logistics" and "Resources in the face of the paradigm shift", in two sessions on 5 and 6 October.

Fruit Attraction is once again providing exhibitors with the Innova Forum, education & training areas in Halls 3, 5, 7 and 8 of the Show where talks, presentations and technical seminars will be held on the latest innovations in products and solutions for the fruit and vegetable industry. The Innova Forum is an initiative promoted by the event to give greater visibility and recognition to the efforts and investment in R&D&I of the participating companies.

The fair will also once again host the finalists' defence and Innovation Hub Awards ceremony, organised by Fruit Attraction with the aim of recognising and highlighting the R&D&I efforts of the industry as a whole, and of each company in particular.

In the same way, the prize will be awarded to the winner of the second Fruit Attraction Podcast Contest: #agroinspiration stories, in support of new communication formats within the agri-food industry. The aim of this event is to give visibility to the tireless work of the fruit and vegetable industry, bringing listeners closer to the countryside, as well as highlighting the commitment to rural development.

As is now traditional, the Fair will be the setting for the APAE and Fruit Attraction Journalism Awards ceremony , the latter dedicated to international media of recognised prestige in the fruit and vegetable sector.

In mid-September, the World Fresh Forum was held, in which the business opportunities and trade challenges that exist in the countries invited to this edition of Fruit Attraction were presented: Saudi Arabia; Vietnam; Canada and the United Arab Emirates. Organised by ICEX España Exportación e Inversiones, IFEMA MADRID and FEPEX, the sessions can be viewed through the LIVEConnect platform.