Press releases

FLORETTE introduces the new Dipeo (Dipping), the healthy and tasty solution to enjoy with company

With the arrival of good weather, getting together with family and friends is more appealing than ever. In this sense, 'Finger Food' and dipping sauce are two booming trends. With the mission of bringing good food to everyone in mind, Florette combines these two ideas and launches Dipeo.

15 Jul 2022

This new product offers a healthy and fun solution thanks to the variety of vegetables: the sweetness of carrots, the juiciness of cherry tomatoes and the refreshing and surprising touch of radishes. Together with the crunchy breadsticks, it is the perfect snack to enjoy with a creamy and fresh soft cheese sauce with a light touch of fine herbs. This new recipe is presented in a 100% recycled and recyclable tray and offers a convenient format.

Florette Ibérica has its origins in the Navarre company Vega Mayor, founded in 1988. In 2001 the Florette brand was launched and today it is the leading producer and marketer in our country in the fresh-cut category: salads and fresh, washed, cut and ready-to-eat vegetables. It grows more than 60 varieties of raw material and operates in 7 regions of the Iberian Peninsula and the Canary Islands with an annual production of 45,000 tons of raw material. All its lettuces and vegetables are grown respecting the environment and their natural growth, without rushing. It also collaborates with local farmers to bring the best fresh produce from the field to the table.

Florette has 6 production centers in Spain: Arguedas (Navarra), Milagro (Navarra), Noblejas (Toledo), Terres de l'Ebre (Tarragona), Torre Pacheco (Murcia) and Ingenio (Canary Islands).  All Florette products are grown and processed entirely in our country, are sold daily in 14,000 points of sale in Spain and Portugal and are present in more than 13,000 restaurants.Through 'Florette Commitment', the company allocates 10% of its annual investment to initiatives aimed at "helping people to eat better" ranging from environmental practices and management of the economic sphere to social impact initiatives.

Find their stand number 10E01 at FRUIT ATTRACTION 

For more information: www.florette.es